Senior Marketing Strategist, Oil and Gas Industry Lead

4 days ago

New York, New York, United States Dow Jones Full time
About the Role

We are seeking an experienced Senior Marketing Strategist to lead our marketing efforts in the Oil and Gas industry. In this role, you will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth and awareness for Dow Jones.

Key Responsibilities:

  • Develop and maintain a deep understanding of the Oil and Gas industry, including market trends, customer needs, and competition.
  • Craft an annual strategy and plan to build awareness and reputation for Dow Jones' capabilities and expertise, and deepen relationships with key decision makers in select accounts.
  • Partner with sales to run the 'One-to-Few' ABM - Account Based Marketing program for key 50-100 Oil & Gas accounts, ensuring that the marketing strategy/plan drives cross-sell, expansion, and overall growth required.
  • Collaborate with Product Proposition, GTM strategy teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities, thought leadership, and expertise.
  • Work with sales to gain customer advocacy, building client trust and loyalty to develop long-term strategic partnerships and translate this into compelling stories promoted through industry programs and experiences.
  • Collaborate with the Partner team to develop co-marketing strategies with select partners that further enhance our reach and growth in the Oil & Gas industry and accounts.
  • Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for the Oil & Gas industry and accounts, gain local insights, and monitor plan effectiveness.
  • Collaborate with the Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement across the Oil & Gas industry and select accounts.
  • Continuously monitor and report on progress on key KPIs, particularly account revenue growth, cross-sell, and white space expansion.
  • Partner with the Sales Enablement team to engage sellers around the Oil & Gas industry and account initiatives, develop their skills, and equip them to have effective customer meetings.
About You

We are looking for a highly experienced marketing professional with a proven track record of driving revenue growth and awareness in the B2B industry. The ideal candidate will have:

  • 12+ years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, or Account-based Marketing.
  • Experience marketing Risk & Compliance or Data/Business Intelligence solutions to Fortune 1000 Oil and Gas companies is a plus.
  • Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
  • 'One-to-Few' Account Based Marketing experience driving awareness, building a reputation, deepening relationships, and partnering with sales to drive revenue growth in a very targeted set of accounts.
  • Proven experience working with multiple business stakeholders and driving consensus around client-centric strategies.
  • Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.
  • Adept at data-driven decision making and business management.
  • Collaborative mindset and the ability to work effectively with cross-functional teams.
About Us

Dow Jones offers a competitive compensation package including a salary range of $155,000-$195,000, comprehensive healthcare plans, paid time off, retirement plans, comprehensive insurance plans, lifestyle programs and wellness resources, education benefits, family care benefits and caregiving support, commuter transit program, subscription discounts, and an employee referral program.

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