Brand Storyteller and Marketing Leader
3 days ago
About FC Industries Inc.
We are a metal manufacturing powerhouse, established in 1972 and family-owned for over 50 years. Our commitment to quality, trust, and customer satisfaction sets us apart from competitors. As a leader in manufacturing services, we have grown into a complex program management powerhouse.
As a Marketing and Communications Manager, you will be a key player in shaping our brand's story and creating authentic communications that connect with both our customers and team members. Your role will involve highlighting the incredible range of products we manufacture, showcasing innovation and quality that set us apart.
Job Description:
- Create and implement marketing strategic plans for multiple businesses and product lines.
- Manage and protect brand standards for each brand and product line.
- Develop and produce marketing communications to support business goals.
- Manage the design, production, and distribution of media including websites, press releases, videos, social media, events, and support materials.
- Oversee internal and external communications.
- Collaborate with content experts including Senior Management, Sales, Engineering, HR and IT.
- Partner with freelancers, marketing agencies, media, advertisers, community representatives, sponsorship organizers, and industry associations.
- Create, maintain, and manage corporate tradeshow booth displays.
- Represent FC Industries and/or its subsidiaries for developing public relations when necessary.
- Manage related contracts, subscriptions, and budgets.
- Other duties as assigned.
Requirements:
- Bachelor's degree or equivalent experience with emphasis in marketing, journalism or related field.
- Minimum 5 years' experience in marketing, communications and/or public relations.
- Proven project management skills and superior verbal, written, and presentation skills.
- Ability to think creatively and conceptually as well as analytically.
- Experience developing strong relationships with media and successfully pitching stories.
- Demonstrated knowledge of market research and business development to gather leading practice insights and discover new trends, unique marketing and communication opportunities.
- Demonstrated understanding of long-term market forecasts, trends and competitive positions to maximize advantages while executing strategy.
- Experience providing leadership in marketing and communications of multiple brands.
- Ability to conceptualize and create promo materials that accurately convey brand identity.
Estimated Salary: $85,000 - $110,000 per year, depending on experience.
Benefits:
- Professional culture that values collaboration, communication and growth.
- PTO/Profit sharing/401(K) with company match.
- Medical/dental/vision.
- Life insurance.
- Tuition reimbursement (books included).
- Connections to industry leaders, partnerships, and events that can expand your professional network.
- Free on-site wellness coaching and YMCA discount.
- Corporate partner discounts through Verizon, Chrysler, GM, and Working Advantage.
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