Retail Marketing Director

1 week ago


Dallas, Texas, United States AT&T Full time

{"Overall Purpose": "Drive Retail Marketing excellence through creative direction, managing resources and processes to ensure consistency across consumer touch points and sales support. Develop creative approaches aligned with consumer behaviors, AT&T brand identity, and value propositions. Balance creative excellence with business needs and communication objectives.", "Key Roles and Responsibilities": "Lead retail creative and consumer behavior industry thought leadership, recognized beyond AT&T for expanding design and customer experience in retail environments. Stay up-to-date on market trends and new developments in retail, predicting consumer and technology-related trends that shape the retail environment and consumer shopping preferences.", "Responsibilities": "Work with leadership to educate, socialize, collaborate, and energize the company about Retail Marketing direction. Manage multiple projects and teams, actively contributing to AT&T processes, roles, and resources related to retail creative design and customer experience. Influence others with winning tactics and strategies, holding a big-picture vision for aligning creative projects with company and brand mission.", "Requirements": "Master-level experience in retail creative and customer experience design (10+ years, including 5+ years in management) with working knowledge of managing projects and teams independently. Preferred Bachelor of Arts Degree in Environmental Design, Art, Interactive Design, Retail Merchandising, or a related digital media discipline, or the equivalent combination of education and technical training.", "Equal Employment Opportunity": "AT&T provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.", "Location": "Dallas, Texas", "Salary Range": "$210,000.00 - $316,000.00"}



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