Product Marketing Lead
6 days ago
Company Overview:
Optimize Partners, a fast-growing B2C/B2B tech product start-up in NYC, is seeking an experienced Senior Product Marketing Manager to drive growth across key business segments.
Job Description:
- We are looking for a skilled storyteller who can research, understand our productivity product, and position it to users and the market through the right marketing channels.
- The ideal candidate will have experience in driving business and user growth through creative storytelling and launching/managing multi-channel marketing campaigns that drive brand awareness and user adoption.
Responsibilities:
- Develop and execute strategic marketing plans to achieve business objectives.
- Define and create messaging and positioning for key customer segments (B2B) and build out compelling content.
- Enable sales lead generation with creative messaging and materials.
- Establish and lead a small team within product marketing.
- Analyze marketing metrics such as retention and conversion rates to identify usage and optimize business outcomes.
- Partner with key stakeholders to define product communications and standardize the product messaging/communication process.
Qualifications:
- 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
- Proven track record of driving business growth through innovative marketing strategies.
- Exceptional writing and storytelling skills, with the ability to communicate effectively to both B2C and B2B audiences.
- Familiarity with A/B testing and analyzing marketing and sales metrics.
- People management experience is preferred, but not a hard requirement.
Benefits:
- Unlimited PTO + 10 paid holidays.
- Medical, Dental, Vision - Health Insurance.
- 401K + Employer Match.
- Flexible Savings.
Salary Range: $120,000 - $150,000 per year, depending on experience.
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