Product Marketing Lead

6 days ago


Atlanta, Georgia, United States Optimize Partners Full time
Senior Product Marketing Manager

Company Overview:

Optimize Partners, a fast-growing B2C/B2B tech product start-up in NYC, is seeking an experienced Senior Product Marketing Manager to drive growth across key business segments.

Job Description:

  • We are looking for a skilled storyteller who can research, understand our productivity product, and position it to users and the market through the right marketing channels.
  • The ideal candidate will have experience in driving business and user growth through creative storytelling and launching/managing multi-channel marketing campaigns that drive brand awareness and user adoption.

Responsibilities:

  • Develop and execute strategic marketing plans to achieve business objectives.
  • Define and create messaging and positioning for key customer segments (B2B) and build out compelling content.
  • Enable sales lead generation with creative messaging and materials.
  • Establish and lead a small team within product marketing.
  • Analyze marketing metrics such as retention and conversion rates to identify usage and optimize business outcomes.
  • Partner with key stakeholders to define product communications and standardize the product messaging/communication process.

Qualifications:

  • 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
  • Proven track record of driving business growth through innovative marketing strategies.
  • Exceptional writing and storytelling skills, with the ability to communicate effectively to both B2C and B2B audiences.
  • Familiarity with A/B testing and analyzing marketing and sales metrics.
  • People management experience is preferred, but not a hard requirement.

Benefits:

  • Unlimited PTO + 10 paid holidays.
  • Medical, Dental, Vision - Health Insurance.
  • 401K + Employer Match.
  • Flexible Savings.

Salary Range: $120,000 - $150,000 per year, depending on experience.



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