Content Marketing Specialist
1 week ago
About Withum
Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to Be in a Position of StrengthSM in today's modern business landscape.
We empower clients with innovative tools and solutions to address their accounting, tax and overall business management needs. Our culture values teamwork and client service excellence.
The Role
This role offers the opportunity to work closely with our Director of Communications to coordinate and execute on content creation and strategy, collaborate with go-to-market marketing professionals and their SMEs (Subject Matter Experts), and drive engagement and growth through data-driven optimization.
Main Responsibilities:
- Content Creation: Develop high-value content across various platforms, including websites, blogs, social media, proposals and email campaigns that drives engagement, supports go-to-market strategies and builds brand awareness.
- Campaign Development: Collaborate with industry marketers, digital marketing team and SMEs to brainstorm, plan, develop, review and execute content marketing campaigns and deliverables.
- Data-Driven Optimization: Monitor and analyze content performance metrics with the digital marketing team and Director of Communications to refine strategies and improve engagement.
- Content Management: Create and populate industry editorial calendars with topic ideas, coordinate inbound content publication requests, provide guidance and feedback to ensure consistent quality and tone.
Requirements:
- Bachelor's degree in journalism, communications, marketing or related field.
- 2+ years of experience in content marketing, marketing communications, news media or related field.
- Ability to use storytelling to engage readers, translate complex concepts into easy-to-digest thoughts.
- Creative, innovative and strategic mindset, attention to detail.
- Excellent command of grammar, punctuation and spelling, effective time and project management.
- Active, quick learning, ability to thrive in both self-driven and team-oriented atmospheres.
Compensation: The estimated salary for this position in New York City ranges from $50,000 to $60,000 annually, plus a competitive benefits package and bonus program based on individual and firm performance.
EEO Statement: WithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.
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