Marketing Strategist for Toy and Sports Brands

7 days ago

Miami, Florida, United States MIRACLES FOR FUN USA LLC Full time

We are seeking a highly skilled Marketing Strategist to join our team at Miracles for Fun USA LLC. As a key member of our marketing department, you will play a pivotal role in shaping the brand's presence across various social media platforms and driving engagement with consumers and influencers.

Job Description

The ideal candidate will have experience in marketing or social media (1+ years) and a strong understanding of digital content creation, influencer management, and paid social media advertising. They should also be able to maintain a consistent voice across social media platforms while following brand guidelines.

This fast-paced environment requires attention to detail, strong organizational skills, and the ability to juggle multiple projects simultaneously. The successful candidate will be responsible for developing, executing, and managing engaging social media campaigns, collaborating with the sales team to produce content that resonates with audiences, and tracking and measuring campaign performance using tools like Google Analytics.

To excel in this role, you should have excellent written and verbal communication skills, with the ability to communicate clearly and effectively with internal teams and external partners. Additionally, you should be proactive in setting quarterly goals, tracking progress, and demonstrating growth, as well as staying current with industry trends and attending relevant seminars and training to continuously improve and expand your skills.

Key Responsibilities
  • Social Media & Community Management: Develop, execute, and manage engaging social media campaigns on Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, and more.
  • Campaign Strategy & Content: Collaborate with the sales team to produce content that resonates with audiences, while staying on-brand for some of the world's most beloved toy and sports brands.
  • Influencer & Toy Reviewer Management: Grow, support, and moderate relationships with exclusive toy reviewers and social media influencers. Create a community environment that encourages positive, helpful engagement.
  • Digital Engagement & Analytics: Track and measure campaign performance using tools like Google Analytics and social media insights to provide actionable recommendations for optimizing future campaigns.
  • Creative Content Development: Work on brainstorming and executing ideas for campaigns, promotions, and product launches that will resonate with both kids and adults alike.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including Marketing, Business Development, and Product, to align efforts and ensure campaigns meet business objectives.
Qualifications
  • Experience in Marketing or Social Media: Previous experience in a marketing, writing, or content creation role, with a focus on social media platforms.
  • Client-Facing Digital Experience: Experience with digital content, influencer management, interactive campaigns, or paid social media advertising.
  • Editorial Style Guide Experience: Proven ability to follow brand guidelines and maintain a consistent voice across social media platforms.
  • Digital Analytics: Familiarity with platforms such as Google Analytics to measure, track, and report on the effectiveness of marketing campaigns.
  • Customer Service & Email Marketing: Experience in customer interaction and email marketing campaigns, with an understanding of how these impact brand engagement and sales.
  • Attention to Detail: Strong organizational skills and the ability to juggle multiple projects while maintaining a high level of accuracy.
  • Creative Thinking: A proven ability to think outside the box, with experience generating creative content ideas and campaigns that drive engagement.
  • Technical Skills: Working knowledge of Microsoft Office Suite, Adobe Creative Suite (preferred), PowerPoint, and social media scheduling tools.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to communicate clearly and effectively with internal teams and external partners.
Salary and Benefits

We offer a competitive salary range of $60,000 - $80,000 per year, based on experience, as well as health insurance, vision insurance, paid holidays, vacation, and sick days, and optional 401K. You will also have access to professional development opportunities and networking events to help you grow and shine in your career.

About Us

Miracles for Fun USA LLC is a dynamic and creative company that is revolutionizing the retail landscape by leveraging iconic brands with licensed character-driven content. We are committed to fostering a supportive and inclusive work environment where our employees can thrive and contribute their best work.

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