Product Marketing Manager, E-commerce
4 weeks ago
As a key member of our Marketing team, you will play a vital role in shaping the brand experience for our Retailer and Supplier customers. Your expertise in product marketing will be instrumental in crafting campaigns, messaging, and collateral that drive engagement and conversion.
Key Responsibilities:
- Pitch and deliver on end-to-end marketing campaigns that drive excitement and engagement for our customers
- Partner with our Paid, Design, Sales, and Product teams to support cross-functional growth initiatives
- Support our Sales team with top-of-funnel generation, including in-person events, webinars, and high-value gated content
- Conduct market and user research to track sentiment about Canal and propose opportunities to further our brand
- Evolving Canal's messaging and positioning to differentiate us in the market
- Manage product and feature launches, in partnership with Product
Requirements:
- 3+ years of experience in product marketing; lifecycle, email or digital marketing; product management, or user insights-related fields at a B2B tech company
- B2B marketing experience and understanding of what excellence looks like
- Data-driven, curious, and comfortable with both quantitative and qualitative analysis
- Passionate about consumer brands and retail
What We Offer:
- Unlimited PTO + 12 company holidays
- Quality health, vision, dental, and life insurance
- Home Office Stipends
- Beautiful two-story office in the heart of San Francisco
- Relocation stipend (if you want to join us by the bay)
- Rideshare from office provided after 8 PM
- Free samples from our amazing brand partners
- An agile, motivated team based in San Francisco, with the challenging and fulfilling opportunity to help create a completely new kind of online shopping experience
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