Brand Development Specialist

1 day ago

Hoboken, New Jersey, United States Greenhouse Agency Full time
Job Title: Brand Development Specialist

Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values, and our proprietary Cultiv8 process, we grow it forward. We believe that brands are built through the application of art and science, our creative 'green', and our strategic 'house'. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor.

Job Summary:

The Deep Eddy Brand Development Specialist is a dedicated brand resource within the division, anchored in a focus market, and responsible for driving consumer awareness and growth for Deep Eddy across the category. Through the direction of the Regional Program Manager (RPM) and National Program Director (NPD), the Brand Development Specialist is a multi-channel consumer marketing expert and will serve as the voice and face for Deep Eddy Vodka within the local market.

Key Responsibilities:
  • On-Premise Key Account Programming
    • Develop tailored 360 consumer-centric programs and initiatives that align with Deep Eddy Vodka's core brand objectives, pillars, and messaging.
    • Negotiate and execute localized consumer-centric account programming that ensures optimal brand visibility, utilization, promotions, and leveraged sales opportunities.
    • Monitor and evaluate performance metrics, identifying areas for improvement, and implementing strategies to enhance brand presence and profitability.
  • Local Field Marketing & Program Execution
    • Plan and execute localized field marketing campaigns that align with national brand programs, considering regional nuances and preferences to effectively reach the target audience.
    • Integrate program messaging across various marketing channels, including but not limited to, digital platforms, traditional media, PR, Influencer, events, in-store and guerilla programming.
    • Forge strategic partnerships with relevant influencers and brands that align with Deep Eddy Vodka's DNA to amplify brand visibility and credibility.
  • Brand Advocacy & Education
    • Act as the primary spokesperson and advocate for Deep Eddy Vodka within the local market, delivering training programs, presentations, organizing events, and engaging with stakeholders to promote brand awareness and loyalty.
  • Consumer & Competitive Insights
    • Conduct thorough market research and analysis to gather consumer insights, identify trends, and understand competitors' strategies, providing recommendations to enhance Deep Eddy Vodka's market position.
Requirements:
  • Minimum of 4 years of event execution and marketing/sales experience within the beverage or CPG industry required
  • Bachelor's degree preferred
  • Networking skills: Ability to build and maintain relationships within accounts, communities and organizations.
  • Creative thinker with an ability to create and plan events that incorporate multiple media/channel consumer touch-points
  • Strong communication and presentation skills, including expertise developing PowerPoint presentations
  • Resourceful and understands how to get things done by leveraging opportunities against multiple resources
  • Experience managing a budget
  • Willingness to work unconventional hours (late nights and weekends)
  • Ability to travel out of immediate market as needed

Compensation includes a competitive annual salary plus bonus, monthly car, communication, and wellness allowances, and medical, vision, and dental benefits.

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