Digital Marketing Strategist for University Brand Advancement

1 week ago


Winona, Minnesota, United States Saint Mary's University Full time

Job Summary:

We are seeking a skilled Digital Marketing Strategist to join our team at Saint Mary's University. This role is responsible for developing and implementing comprehensive marketing and communication strategies to advance the university brand and achieve key institutional goals.

About the Role:

  • Develop and maintain collaborative relationships with partners across the university to effectively execute marketing campaigns.
  • Manage the university content calendar, ensuring timely execution of marketing plans and meeting deadlines and budgets.
  • Conduct strategic assessments against goals, using ROI and KPIs to inform decision-making and drive results.
  • Collaborate with internal teams to develop and execute marketing materials, including advertising, web landing pages, multimedia, and print.
  • Serve as a champion of brand consistency across all channels and communication points.

Qualifications:

  • Bachelor's degree in communications, advertising, digital marketing, or related field required.
  • Experience running integrated marketing and communication campaigns.
  • Strong understanding of digital channels and best practices, including metrics and user experience.
  • Excellent writing, editing, proofreading, and oral communication skills.
  • Highly collaborative, persuasive, and negotiation skills.

Salary: $60,000 - $80,000 per year, depending on experience.

Benefits:

  • Comprehensive benefit package including health, dental, vision, life, and disability insurance.
  • Flexible spending, retirement pension plan, and tuition remission plans.

About Us:

Saint Mary's University of Minnesota is an equal opportunity/affirmative action employer. We believe inclusion and human dignity contribute to a robust academic and work environment. Individuals from underrepresented groups are encouraged to apply.



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