Regional Marketing Leader
7 days ago
CohnReznick is a top Professional Services and Business Advisory firm with career opportunities for growth. We foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration.
We currently have an exciting career opportunity in our Marketing team for a Regional Marketing Manager supporting the Southwest Region in a hybrid capacity. CohnReznick is a hybrid firm with professionals located within a commutable distance to one of our offices. This position is considered hybrid, requiring team members to alternate between remote and office work. Our firm creates conditions for everyone to do their best work, collaborate, learn, and build community. This leads to opportunities for our people, making a difference for our clients, and strengthening internal and external communities.
Reporting to the Portfolio Marketing Director, the Southwest Regional Marketing Manager will join a team of creative and committed marketing and business development professionals supporting offices in San Diego, Los Angeles, Sacramento, Dallas, Austin, Chicago, and Atlanta. The successful Manager will be data-driven and impact-focused, able to identify market opportunities and develop and execute marketing programs to increase brand awareness, engage clients and targets, and support sales enablement and strategic account management efforts.
**Why Choose CohnReznick?**
We are united by a common mission to create opportunity, value, and trust for our clients, people, and communities. Whether working together to solve client challenges or volunteering at the local food bank, there are many ways to find your 'why' at the firm. We balance work with everyday life, making time for enjoyment and fun. Our Total Rewards package includes generous PTO, a flexible work environment, expanded parental leave, extensive learning and development, and paid time off for employees to volunteer.
**Your Role as Regional Marketing Manager**
Responsibilities include:
• Collaborate with CohnReznick's research function to conduct market and competitive research identifying regional trends, client needs, and opportunities for growth.
• Develop and execute a regional marketing plan driving local market awareness and achieving lead generation and sales targets for the Southwest region.
• Cooperate with industry and service marketers to localize firm campaigns and drive content through owned, earned, and paid channels throughout the region.
• Lead customer engagement strategies leveraging firm campaigns, regional sponsorships, and in-person and virtual events to create compelling client experiences.
• Coordinate with Regional and Office Managing Partners (RMPs/OMPs) and business development teams to execute targeted Account-Based Marketing (ABM) strategies to deepen relationships, increase client lifetime value, and expand the region's client base.
• Analyze client health and expansion dashboards and buyer intent data to advise OMPs and relationship partners on cross-selling opportunities and connect pursuit teams to relevant marketing materials, sales playbooks, and collateral.
• Serve as a strategic marketing advisor to RMPs/OMPs, Industry Office Leaders, and local Business Development teams. Cultivate and maintain deep internal relationships with regional leaders, national industry and service marketers, and local sales and business development professionals to maximize engagement with marketing programs.
• Build and sustain strategic relationships with stakeholders including key clients, referral sources, and local media and channel partnerships.
• Manage regional/office marketing budgets and provide strategic analysis for effective resource allocation. Monitor, analyze, and report on marketing program impact, quarterly marketing activity, and performance to regional and office marketing goals.
The estimated salary for this role is $90,000-$120,000 per year.
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