Product Specialist

20 hours ago

Moorhead, Minnesota, United States Doosan Bobcat North America, Inc Full time
Job Information

The Product Specialist will play a crucial role in building the company's product and innovation advantage by collaborating with Channel Marketing to create optimal products and product improvements. This includes maximizing product gross profit and customer satisfaction.

Key ResponsibilitiesMarket & Competitor Analysis
  • Capture and analyze market data, including industry, market, product, channel, and region.
  • Monitor, analyze, and communicate competitor product intelligence to identify implications and differentiation opportunities for the Company's strategy and products.
  • Conduct market and product research activities to understand customer and dealer needs, including surveys, customer visits, focus groups, and dealer visits.
  • Review Engineering Change Notice's for field impact and communicate findings to marketing communications and channel marketing managers.
Product Management
  • Develop and maintain product specifications and product features for completion of Business Plan and work effectively with cross-functional teams on new product development.
  • Support the product development process to ensure the product fulfills market needs and achieves project goals.
  • Act as Voice of Customer, providing product feedback to support product development.
  • Collaborate with the attachments team to ensure all products work with approved attachments.
  • Develop and maintain price and specification data sheets.
  • Setup new product and option package configurations in production planning systems.
  • Develop training materials for new product launches and participate in market and product training events.
  • Develop and conduct product training activities to support dealer Sales Specialists and Bobcat Field Marketers.
  • Provide ongoing product support to dealer Sales Specialists and Bobcat Field Marketers.
  • Support ongoing efforts to improve dealer performance.
  • Hire, supervise, and develop Student Co-ops.
  • Participate in industry events and associations.
Requirements
  • Education: Bachelor's degree in Business Administration/Engineering
  • Experience: 4+ years of experience in Product Development, Engineering, or Market Development
  • Travel: 10-24%
  • Construction product (or related) development knowledge and operation experience
  • Experience in conducting and compiling customer research
  • Verbal and written communication skills and the willingness to speak in front of audiences ranging from 5-100 people
  • Ability to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate
  • International travel may occur
About Doosan Bobcat North America, Inc

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping, and grounds maintenance equipment, attachments, and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment, and Geith attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed to fostering an inclusive and diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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