Digital Marketing Strategist for Mental Health Initiatives
7 days ago
We're seeking a skilled Digital Marketing Strategist to lead our digital acquisition and conversion efforts, focusing on SEM, social media advertising, display, paid media, and emerging channels. As part of our mission to revolutionize mental healthcare, you'll collaborate with cross-functional teams to accelerate growth, improve ROI, and enhance customer acquisition.
About the Role:
- Strategy Development & Execution: Develop and evolve our digital marketing strategy, driving qualified opportunity and pipeline growth while supporting business objectives.
- Campaign Management: Plan, launch, and optimize B2B campaigns across digital channels, ensuring alignment with overarching marketing and sales goals.
- Analytics & Reporting: Utilize data-driven insights to create, implement, and refine campaign performance, analyzing trends and adjusting strategies as needed. Provide regular performance reports to stakeholders.
- Team Collaboration: Partner closely with product marketing, demand generation, ABX, web, finance, and analytics teams to ensure campaigns are aligned and optimized for revenue growth.
- Vendor & Budget Management: Oversee digital marketing budgets and manage relationships with our performance marketing agency, ensuring cost-effective and impactful spend.
- Drive Innovation in Paid Channels: Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and leverage A/B and multivariate testing to enhance performance and maximize budget efficiency.
Your Qualifications:
- 8+ years of digital marketing experience in a B2B environment, with a strong record of managing and scaling digital acquisition strategies.
- A highly analytical mindset, with a proven ability to analyze and interpret complex data, optimize campaigns based on performance insights, and use metrics to drive informed decision-making.
- Proficiency in digital marketing platforms and tools, including Google Ads, LinkedIn Ads, programmatic advertising platforms, and analytics tools like Google Analytics.
- A strategic mindset with tactical execution, balancing big-picture strategy with hands-on campaign management.
- Cross-functional collaboration skills, with proven success in partnering with product marketing, demand generation, ABX, web, finance, and analytics teams.
- Creativity and innovation, with a forward-thinking approach to experimenting with new channels, ad formats, and digital strategies.
What We Offer:
- An estimated base salary range of $127,400 - $165,700, depending on location and experience.
- A competitive total rewards package, including stock options and benefits.
- A collaborative work environment, with opportunities for growth and professional development.
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