Marketing Director

17 hours ago

San Francisco, California, United States GSW Sports, LLC Full time
{"title": "Marketing Director", "description": "About the Position

The Golden State Warriors, Golden State Valkyries, and Chase Center are seeking a digital marketing expert to lead our Lifecycle Marketing efforts. In this role, you will be responsible for deepening relationships with existing fans through CRM strategies and managing our digital content team for web and app content. We need you to drive engagement, retention, and revenue growth across all organizational brands.

Key Responsibilities
  • Design and implement comprehensive lifecycle marketing strategies to engage and retain fans through personalized and data-driven CRM campaigns across email, push notifications, and SMS.
  • Oversee the creation and management of digital content for web and mobile apps, ensuring accuracy and alignment with brand objectives.
  • Develop and refine customer journey maps to ensure a seamless and engaging experience across all touchpoints.
  • Collaborate with cross-functional teams to create and deliver integrated marketing campaigns that resonate with our diverse fanbase and drive organizational initiatives.
  • Lead and mentor a team of CRM strategists and digital content creators, fostering a collaborative and innovative environment.
  • Monitor campaign performance and provide insights and recommendations to optimize marketing efforts and enhance fan engagement.
  • Implement advanced customer segmentation techniques to tailor marketing efforts and deliver personalized experiences to distinct fan segments.
  • Continuously seek opportunities to introduce new marketing technologies and practices to improve campaign effectiveness and operational efficiency.
  • Ensure all marketing activities comply with relevant regulations and adhere to industry best practices.
Requirements
  • Bachelor's degree, preferably in marketing, or equivalent work experience.
  • 7+ years of digital marketing experience, including senior level experience in lifecycle marketing.
  • Experience building full-funnel campaigns that involves collaboration with a sales organization.
  • Strong leadership skills with experience hiring, managing, and developing teams.
  • Proficiency in Microsoft Office Suite; strong knowledge of CRM platforms and web analytics tools.
  • Experience working with complex data warehouses and SQL experience preferred.
  • Strong data and analytical skills; ability to interpret data and analytics to quantify and improve marketing results.
  • Ability to build positive working relationships with clients and peers at all levels within the organization.
  • Excellent written and verbal communication, service, resolution, and presentation skills.
  • Ability to balance multiple projects at once in a fast-paced work environment.
  • A passion for sports and entertainment.
Benefits
  • $128,000 + Bonus.
  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents.
  • Employer 401K match.
  • Vacation, Summer Half-Day Fridays, and a generous paid time off plan for pregnancy and parental leaves.
  • Warriors home tickets, team store discount, and more.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Golden State Warriors is an equal opportunity employer.

We will ensure that qualified applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Want to learn more about who we are and what we value? Visit our website.

", "lang_code": "en-US"}

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