Crypto Market Strategist

6 days ago


New York, New York, United States FalconX Full time
Job Description

FalconX is a pioneering team of operators, investors, and builders revolutionizing institutional access to the crypto markets.

About FalconX

We operate at the intersection of traditional finance and cutting-edge technology, addressing industry challenges. Our comprehensive solution empowers clients with seamless navigation through the ever-evolving cryptocurrency landscape.

Responsibilities
  • Lead marketing efforts aligned with company goals and industry trends.
  • Mentor a high-performing marketing team, fostering innovation and collaboration.
  • Create compelling narratives communicating our value proposition to institutional investors.
  • Develop multi-channel marketing campaigns, including digital, content, event, and PR initiatives.
  • Collaborate with product, sales, and business development teams to support overall business objectives.
  • Analyze market trends, competitor activities, and campaign performance to refine marketing strategies.
  • Establish key performance indicators measuring marketing effectiveness.
  • Manage the marketing budget for optimal resource allocation.
  • Represent the company at industry events and media engagements as a thought leader and brand ambassador.
Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
  • Proven track record developing successful marketing strategies in traditional finance and digital asset sectors.
  • Excellent written and verbal communication skills, distilling complex concepts into clear narratives.
  • Deep understanding of cryptocurrency, blockchain technology, and fintech landscape.
  • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and financial institutions.
  • Excellent leadership skills inspiring high-performing teams.
  • Data-driven mindset with experience in marketing analytics and performance measurement.
  • Adaptability and agility thriving in a fast-paced, rapidly evolving industry.
  • Strong network within finance and crypto communities.
Location & Travel

FalconX is a hybrid organization with 7 global offices. This role is expected to sit in our New York City office three days a week. We are open to considering qualified talent in the Bay Area, but expect domestic and potentially international travel.

Compensation

This role offers an estimated annual salary of $220,000 USD, with opportunities for a performance-linked bonus, equity, and competitive benefits package. Actual compensation will be determined based on skillset, experience, and qualifications.



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