Marketing Growth Strategist

7 days ago

Honolulu, Hawaii, United States Oceanit Full time

Oceanit is a pioneering Mind to Market company that harnesses the power of innovation to deliver groundbreaking technologies and solutions, making the world a better place.

With over 35 years of experience in developing cutting-edge solutions from fundamental science and engineering, Oceanit has established itself as a leader in diverse global markets such as energy, aerospace, healthcare, software & artificial intelligence, coastal & environmental engineering, optics & sensors, and more.

We are seeking an experienced Marketing Growth Strategist to play a pivotal role in driving our company's growth and revenue. This is an exciting opportunity for someone with a strong background in brand marketing and a proven track record of executing growth strategies in a fast-paced environment.

The Value You Deliver
  • Craft and Implement a Marketing Strategy: Develop and execute a customer acquisition and revenue growth-focused marketing strategy.
  • Hands-On Execution: Participate in day-to-day marketing campaign execution, including content creation, email marketing, SEO, PPC, social media, and more.
  • Cross-Department Collaboration: Work closely with sales, product, and engineering teams to create consistent messaging across all channels, including website, digital assets, and digital marketing.
  • Refine Value Messaging: Enhance brand awareness and market differentiation by refining value messaging that resonates with our target audience.
  • Define Success Metrics: Establish and track success metrics for marketing programs, ensuring accountability for revenue outcomes.
  • Go-to-Market Strategy: Translate business objectives and market trends into a cohesive go-to-market strategy that drives growth.
  • Multi-Channel Demand Generation: Oversee multi-channel demand generation programs, including paid media, content marketing, social media, field marketing, and partner marketing.
  • Market Research & Competitive Analysis: Conduct market research, competitive analysis, and customer segmentation to refine and optimize go-to-market strategies.
  • Performance Monitoring: Monitor marketing performance, using data-driven insights to continuously optimize strategies.
  • Innovation & Trends: Stay ahead of industry trends and identify opportunities for innovation and differentiation.
  • Team Leadership: Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
  • Thought Leadership: Establish the company as a thought leader through blogs, industry events, and speaking engagements.
The Expertise We're Looking For
  • Experience: 3+ years of experience in growth marketing or start-up experience.
  • Proven Track Record: Demonstrated success in scaling revenue.
  • Hands-On: Willingness to dive into details and execute campaigns while balancing strategic oversight.
  • Adaptability: Ability to thrive in a fast-paced environment and pivot quickly in response to changing circumstances.
  • Analytical Mindset: Strong proficiency in data analysis and using insights to drive marketing decisions.
  • Communication: Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
  • Team Player: Ability to work collaboratively across departments and lead a small team.

Estimated Salary: $90,000 - $120,000 per year

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