Marketing Strategist
4 weeks ago
Team Leader, B2B Marketing and Competitive Intelligence
Job Summary:We are seeking a highly skilled Team Leader to lead our B2B Marketing and Competitive Intelligence efforts. The successful candidate will develop and execute promotional awareness strategies across various channels, including print advertising, social media, and marketing automation tools.
Key Responsibilities:- Develop and execute promotional awareness strategies for all relevant channels
- Explore new ways to engage digital platforms to reach our target audience
- Develop and execute new product development, e-commerce, brand positioning, and promotion strategies
- Track monthly data/metrics and develop key performance indicators to measure impact and track effectiveness of digital strategy, e-commerce, marketing, and social media campaigns
- Responsible for competitive cost benchmarking
- Lead Pricing and Competitive Monitoring teams, analyzing data and providing recommendations using all sources
- Provide annual market study showing evolutions of demand and share in key markets
- Bachelor's degree in Business Administration, Engineering, or Data Science or related field
- 5 years of food/baking industry experience
- Collect, organize, analyze, and disseminate data using Nielsen, Innova, Euromonitor, and web platforms
- Provide a synthesis of market issues using Excel, ThinkCell, and PowerBI
- Develop, plan, and execute new product, brand, and digital platforms strategies using personas, consumer research, market segmentation, and market trends
- Develop, plan, and execute marketing/promotion strategies based on differing customer segments and channels
Lesaffre Yeast Corporation offers a dynamic work environment, competitive salary, and opportunities for professional growth and development.
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