Digital Marketing Strategist

5 days ago


Roseville, California, United States Pace Analytical Services, Inc. Full time

About Pace Analytical Services, Inc.

Pace Analytical makes a significant impact in the world by providing scientific and laboratory data to make critical decisions that benefit everyone. We partner with clients across various industries to deliver exceptional service and expertise.

Job Summary

The Digital Marketing Strategist plays a pivotal role in driving growth marketing programs at Pace Analytical. This position combines Search Engine Marketing (SEM) expertise with paid advertising savvy to accelerate demand for our services across multiple business units.

Main Responsibilities

  • Partner with marketing team members to build effective digital marketing strategies, including paid and organic SEM initiatives.
  • Build and monitor performance of keyword groups to ensure optimal results.
  • Advise on content development and on-page strategies to improve search rankings.
  • Develop digital advertising strategies to effectively achieve pipeline and return on advertising spend goals across multiple platforms.
  • Create and run A/B and multivariant testing to optimize campaign performance.
  • Build and monitor dashboards, reporting on progress across company divisions and business units.
  • Present regular updates on progress toward goals and recommendations for continuous improvement.
  • Develop and execute localized demand generation programs as needed to support defined state and regional growth goals.

Requirements

  • Bachelor's degree in marketing or related field, or equivalent experience.
  • Google Adwords certification or ability to quickly become certified.
  • HubSpot certification or ability to quickly become certified.
  • 5 years of experience with search engine algorithms and ranking methods, keyword research, and SEO/SEM industry programs; experience with SEM Rush preferred.
  • 5 years of experience with Google Ads and other paid search platforms, with a strong understanding of bidding and purchasing strategies.
  • Experience with YouTube, LinkedIn, and DSP/programmatic advertising platforms desired.
  • 3 years of experience building and executing multi-channel digital demand generation programs for distinct market segments and/or geographies.

Additional Benefits

We offer an attractive salary range of $120,000 - $160,000 per annum, depending on experience, along with 80 hours of paid vacation time, 7 paid holidays, 2 floating holidays, 40 hours of paid sick time, paid bereavement leave, and additional benefits.

Pace Analytical is an equal opportunity employer and provides a comprehensive benefits package to all employees.



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