Strategic Brand Director

7 days ago


New York, New York, United States Virgin Full time
Job Overview

This role is responsible for supporting the SVP, Brand Development in creating and embedding strategic brand direction through partnerships with Virgin brands in the Americas and Asia Pacific regions.

Key Responsibilities
  • Proactively seek opportunities for driving commercial value and reducing brand risk, while aligning our North Star (Customer, Purpose, Capital) and brand admiration ambition.
  • Directly influence and aid the development of regional brand strategies and their delivery through Virgin Companies, new brand development and growth initiatives.
  • Provide brand leadership in the creation and execution of business development opportunities, establishing brand diligence capabilities across the broader team, and assisting in pinpointing brand-aligned opportunities and vulnerabilities.
About Us

We are a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Management is the heart of Virgin, nurturing the brand globally. Our diverse, 180-strong team in London and New York, supports every facet of the Virgin empire. Working in synergy with various Virgin entities globally, our interests are as diverse as travel, health, music, media, finance, and space. Our unique work culture and purpose unite us.

Requirements
  • You will have a broad background in marketing, not refined to one particular area. This will include a wide knowledge across brand, being fluent in brand strategy, design and customer and employee experience.
  • You may be currently operating at a Director or Sr. Manager level in a Brand/Marketing role, or Account Director level in an agency.
  • You'll be able to demonstrate strong partner relationships including influencing at executive level.
  • Demonstrable abilities in the creation of global and regional strategies.
  • Demonstrable experience in supporting on all manner of strategic brand and operating projects.
  • A deep awareness/appreciation of the Virgin brand and culture.
  • A strong understanding of digital marketing, digital processes and product development in web or app would be an advantage.
What We Offer

We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include health insurance, dental insurance, retirement benefits and an employee rewards scheme. Salary: $150-175k USD plus bonus.



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