Senior Healthcare Market Research and Outreach Specialist
1 week ago
We are seeking a highly skilled Senior Healthcare Market Research and Outreach Specialist to join our team at Tender Touch Health Care Services, one of Virginia's most respected home healthcare providers.
Key Responsibilities- Conduct in-depth market research to identify potential areas for growth and improvement in company revenue and brand recognition.
- Analyze key market strengths, weaknesses, opportunities, and threats to inform strategic marketing decisions.
- Develop and implement innovative marketing campaigns to increase market share and establish new referral sources.
- Communicate complex data insights effectively through visualizations and presentations.
- Collaborate with agency leadership to develop strategies for engaging referral sources and ensuring alignment with company expectations.
- Execute weekly, monthly, and quarterly plans to drive market share growth through key account development and existing/referral source outreach.
- Provide guidance to referral sources and internal operational staff to ensure patient satisfaction and effective referrals.
Requirements:
- Proven experience in market research or related fields, with a strong background in business development or healthcare.
- Familiarity with quantitative and qualitative data collection methods.
- Excellent analytical, critical thinking, communication, and presentation skills.
- Able to work effectively in teams and build strong relationships with referral sources and internal stakeholders.
Estimated Salary Range: $70,000 - $90,000 per year, depending on experience.
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