Senior Healthcare Market Research and Outreach Specialist

1 week ago


Fairfax, Virginia, United States Tender Touch Health Care Services Full time
Job Summary

We are seeking a highly skilled Senior Healthcare Market Research and Outreach Specialist to join our team at Tender Touch Health Care Services, one of Virginia's most respected home healthcare providers.

Key Responsibilities
  • Conduct in-depth market research to identify potential areas for growth and improvement in company revenue and brand recognition.
  • Analyze key market strengths, weaknesses, opportunities, and threats to inform strategic marketing decisions.
  • Develop and implement innovative marketing campaigns to increase market share and establish new referral sources.
  • Communicate complex data insights effectively through visualizations and presentations.
  • Collaborate with agency leadership to develop strategies for engaging referral sources and ensuring alignment with company expectations.
  • Execute weekly, monthly, and quarterly plans to drive market share growth through key account development and existing/referral source outreach.
  • Provide guidance to referral sources and internal operational staff to ensure patient satisfaction and effective referrals.

Requirements:

  • Proven experience in market research or related fields, with a strong background in business development or healthcare.
  • Familiarity with quantitative and qualitative data collection methods.
  • Excellent analytical, critical thinking, communication, and presentation skills.
  • Able to work effectively in teams and build strong relationships with referral sources and internal stakeholders.

Estimated Salary Range: $70,000 - $90,000 per year, depending on experience.



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