Senior Marketing Strategist
6 days ago
We are seeking a highly skilled Senior Performance Marketing Specialist to join our team at DAS Technology. As a key member of our marketing team, you will be responsible for developing and executing end-to-end lead generation campaigns across digital channels, including email, search engine marketing, search engine optimization, paid social, content marketing, SMS, and site/page conversion optimization.
Key Responsibilities- Product Knowledge: Gain a deep understanding of DAS Technology's products and their value to our clients.
- Lead Generation Campaigns: Drive revenue through strategic performance marketing campaign development, targeting audience segments, and aligning with overall marketing objectives.
- Content Development & Creative Direction: Collaborate with the Creative Design team to craft compelling copy and visual elements that align with campaign goals.
- Campaign Execution: Utilize a mix of owned, earned, and paid media channels to maximize lead acquisition and conversion rates.
- Analysis & Optimization: Establish KPIs, conduct A/B testing, and analyze campaign data to continuously improve performance.
- Budget Management: Ensure efficient budget allocation across performance channels, focusing on ROI.
- Website Performance: Oversee SEO and conversion optimization for corporate websites, providing metrics and high-level reporting for leadership.
- Event Collaboration: Work with the marketing team to execute lead-gen campaigns for client-facing events, ensuring event sales and ROI goals are met.
- Cross-functional Collaboration: Align marketing strategies with overall business goals by working closely with sales and client success teams.
- Embrace Technology: Stay updated on marketing technology trends and integrate innovative tools into campaigns.
- 3-5 years of professional experience in B2B marketing, with a focus on digital channels such as content marketing, online advertising, email, social media, and retargeting.
- Proven experience in planning, creating, executing, and optimizing lead generation marketing efforts.
- Strong communication skills, both written and verbal, with a creative mindset and data-driven approach.
- Proactive, hands-on approach with the ability to adapt quickly to changing industry conditions and business needs.
- Experience in automotive or B2B technology marketing is a plus.
- Strong project management and data analysis skills.
- FREE & Company Subsidized Health Insurance Plans (Medical, Dental & Vision)
- Flexible Spending Account, Dependent Care FSA, Health Savings Account, & Commuter Benefits
- FREE Life, Short-term, and Long-term Disability Insurance
- FREE Employee Assistance Program for Mental Wellness & Life Planning
- Pet Care Discount Program for Veterinary Care
- 401k & Roth 401k + Company Match
- Incentive Stock Options
- Tuition & Training Reimbursement Programs
- 11 Paid Holidays & Competitive PTO
- Monthly Bonus 1/2 Day Fridays
- Paid Parental Leave
- Modern, fun, and friendly work environment, and more
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