Senior Marketing Insights Specialist
1 week ago
We are seeking a highly skilled and motivated Senior Marketing Insights Specialist to join our team at DANIEL DEFENSE LLC. As a key member of our marketing department, you will be responsible for analyzing market trends, developing data-driven insights, and driving strategic decisions to drive business growth.
Key Responsibilities- Analyze complex market data and develop actionable insights to inform marketing strategies
- Develop and maintain advanced dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders
- Collaborate with cross-functional teams to gather data requirements and ensure alignment with strategic objectives
- Utilize statistical techniques and predictive modeling to forecast market trends, customer behavior, and campaign outcomes
- Assist in the development of marketing strategies and product positioning
- Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception
- Support senior management in preparing presentations, reports, and business cases
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field, and 2-4 years of experience in marketing analytics or related roles
- Proficiency in dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent
- Strong analytical skills with ability to interpret complex data sets and drive towards actionable insights
- Excellent communication and presentation skills, with ability to convey technical information to non-technical stakeholders
- Ability to work effectively in a fast-paced environment and manage multiple priorities simultaneously
- Estimated Salary: $85,000 - $110,000 per year, depending on experience
- A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off
- The opportunity to work with a leading manufacturer of firearms and accessories, with a strong commitment to innovation and customer satisfaction
DANIEL DEFENSE LLC is a leading manufacturer of firearms and accessories, committed to providing high-quality products and exceptional customer service. We are proud to be an EOE AA M/F/Vet/Disability employer and promote a 'Drug-Free Workplace.'
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