Category Development Specialist

3 days ago


Phoenix, Arizona, United States Breakthru Beverage Group Full time

Breakthru Beverage Group is seeking a Category Development Specialist to join our team. This role will be responsible for driving sales and marketing goals of assigned categories and brands within a targeted account base.

About the Role

The Category Development Specialist will serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category. They will present new products and beverage offerings, conduct monthly business reviews, and plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.

Responsibilities
  1. Determine specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
  2. Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
  3. Owning account plan and execution based on brand plans
  4. Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands features and benefits
  5. Conduct staff educations and building of the category
  6. Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts
  7. Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge
  8. Maintains customer confidence and protects operations by keeping information confidential
Requirements
  • Bachelors degree in related field and/or equivalent training and work experience
  • Proficient PC skills using MS Office and other various computer programs including presentation software
  • CSS Certification or WSET Spirits level 2; communicate, and operate a computer and telephone
Salary Information

The estimated salary range for this position is $60,000 - $80,000 per year, depending on qualifications and experience. Breakthru Beverage Group offers a competitive compensation package, including a comprehensive benefits program, opportunities for career advancement, and a dynamic work environment.



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