Digital Content Strategist

3 weeks ago


New York, New York, United States Dr. Squatch Full time
About the Role:

This position will report to the Head of Marketing, Jukebox.

This is a full-time hybrid role based out of New York City, NY.

The expected base compensation for this role will be in the range of $80,000-$100,000, commensurate with the candidate's experience and local market rates.

We're seeking a skilled Content Marketing Manager to join our team at Dr. Squatch.

Key Responsibilities:

  • Collaborate closely with the performance marketing team to align on account needs, creative insights, and campaign priorities
  • Develop and edit captivating performance marketing content across digital channels with a special focus on Meta
  • Create strong, action-oriented CTAs that encourage user engagement and drive conversions
  • Stay updated on industry trends, competitor strategies, and audience behavior to inform content creation
  • Maintain and organize marketing materials and creative assets
  • Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting

Requirements:

  • Bachelor's Degree in Marketing, Advertising, Art, or a related field
  • 3+ years of experience in creative strategy and content for DTC products
  • Proven experience in content creation for digital marketing, particularly in paid advertising
  • Strong writing and editing skills with an eye for detail
  • Proficiency in design tools (e.g., Adobe Creative Suite, Canva, Figma) and understanding of video editing
  • Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights) for measuring ad performance
  • Adept at managing multiple projects and delivering projects on time
  • Brand affinity for Jukebox and ability to harness brand voice, look, and feel across creative assets
  • Self-starter with excellent communication skills and a positive attitude

About Us:

We're a rapidly growing brand under the Dr. Squatch enterprise, dedicated to transforming the personal care category for women.

We offer a competitive salary in a growth-focused & collaborative team environment, with benefits including medical, dental, vision, 401k with Squatch match, and PTO.

We're an equal opportunity employer who is committed to inclusion and diversity, and we're proud to be a certified B Corp.



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