Marketing Sales Director

1 week ago

Buffalo, New York, United States Sinclair Broadcast Group Full time
Job Title: Marketing Sales Manager

Sinclair Broadcast Group is seeking a highly skilled Marketing Sales Manager to join our team. This role is available in Buffalo, NY; Syracuse, NY, & Jefferson City, MO.

Job Summary

We are looking for a results-driven professional to lead our local sales team and develop a team of successful cross-platform marketing and sales professionals. The ideal candidate will have a proven track record of delivering revenue growth and developing talent.

Key Responsibilities
  • Lead client development activities and retention efforts to increase net promoter score and promote Sinclair as the partner of choice in the community for all local marketing needs.
  • Deliver weekly revenue forecasts for digital and broadcast for current month +2 and be within +/- 2% in accuracy from the beginning to end of each month.
  • Support revenue-generating activities and participate in sales calls and client meetings, observe interactions between clients and sales team members, and provide timely and effective feedback and/or initiate impactful coaching conversations utilizing observations.
  • Display product expertise and exhibit mastery of sales tools and systems and hold sales team accountable for developing their knowledge and skillset to do the same.
  • Create action plans utilizing sales reports and analytics, use the data to inform smart business decisions, and give the sales team the guidance that they need to address issues that are within their direct control to improve results.
  • Take ownership of ongoing talent development for local team after ensuring a positive onboarding experience and effective knowledge transfer of information required to successfully launch a new team member.
  • Monitor active campaigns and use performance dashboards in regular sales meetings to ensure that team members are maximizing revenue potential for their clients and adjusting strategies as needed.
  • Show creativity and business development thought leadership to inspire new ways of growing account lists, creating and nurturing pipelines of potential business, and increasing the spending of existing business.
Requirements
  • Thorough knowledge of cross-platform marketing solutions and sales methodologies
  • Comprehensive awareness of industry terminology and digital nuances
  • Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
  • Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
  • Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
  • Extremely strong verbal and written communication skills
  • High-level proficiency with MS Office applications
  • Technology adept and competent
About Sinclair Broadcast Group

Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. We own, operate and/or provide services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Our content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. Sinclair, through its venture subsidiary, makes equity investments in strategic companies. Sinclair, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

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