Marketing Manager, Brand Development
3 weeks ago
We are a dynamic company dedicated to connecting fans with the exciting world of social media influencers, video games, and entertainment icons through a diverse range of merchandise.
A Marketing Manager with a knack for licensing, a passion for storytelling, and a strategic mindset to propel our brand to new heights.
This role will be the driving force behind our product promotion, brand visibility, and sales optimization efforts.
You will leverage your expertise to craft compelling marketing strategies that resonate with our target audience, enhance our online presence, and forge strong connections with marketplace partners.
This role would ideally be based in a hybrid schedule of three days in the office, however remote candidates may be considered.
Strategic Brand Promotion:
Develop and implement innovative marketing strategies to elevate our brand presence, driving traffic and boosting sales across all channels.
Ensure our product listings are irresistible, with engaging descriptions, high-quality images, and optimized keywords across various platforms.Conduct thorough market research to stay ahead of consumer trends, identify new licensing opportunities, and analyze competitor strategies.
Campaign Coordination:
Collaborate with cross-functional teams to design and execute impactful marketing campaigns, from promotional activities to content creation.
Data Analysis:
Utilize marketplace metrics, sales data, and customer feedback to refine marketing approaches and make informed decisions.
Customer Engagement:
Actively monitor and engage with customer inquiries, reviews, and feedback to enhance brand loyalty and satisfaction.
Compliance and Visibility:
Keep abreast of marketplace policies and industry best practices to ensure our brand remains prominent and compliant.
Performance Analytics:
Use advanced analytics tools to monitor key performance indicators, generating insights to guide marketing strategy and budget allocation.
Inventory Synergy:
Work closely with internal teams to align inventory management with marketing efforts, ensuring optimal product availability.
Partnership Development:
Forge and nurture relationships with marketplace partners, exploring co-marketing opportunities and negotiating beneficial agreements.
A Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
At least 5 years of marketing experience, with a strong preference for backgrounds in e-commerce, licensing, or the soft lines industry.
Creativity in content creation, with a talent for writing compelling product narratives and marketing materials.
Proficiency in marketing tools and analytics platforms, SEO principles, and keyword optimization.
Excellent communication skills, detail-oriented, with the ability to manage multiple projects in a dynamic environment.
Knowledge of HTML, graphic design, and photo editing software is a plus.
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