Offline Media Strategist

1 week ago


New York, New York, United States Justworks Full time
Join Our Team as a Senior Offline Media Manager

We are seeking a skilled Senior Offline Media Manager to champion our brand and drive business growth through traditional media channels.

You will be responsible for developing and implementing strategic plans, channel ownership, measurement and analytics, campaign management, relationship building, and staying ahead of the curve in offline marketing tactics.

About the Role
  • Develop and implement strategic plans that align with overall marketing goals and brand objectives.
  • Be the subject matter expert in OOH, Direct Mail, and Audio, staying updated on industry trends, best practices, and emerging technologies.
  • Design and implement a robust measurement framework to track and analyze the performance of offline campaigns.
  • Oversight of the entire campaign lifecycle, from initial concept and budget allocation to vendor selection, creative development, execution, and post-campaign reporting.
  • Build strong relationships with internal stakeholders and external partners to ensure seamless campaign execution and collaboration.
Your Qualifications
  • Minimum 6 years of experience working in offline media, specifically in building multi-channel and cross-channel strategies.
  • At least 2 years minimum of B2B experience, ideally SMB focused.
  • Proven track record of developing and implementing successful offline marketing campaigns across various channels.
  • Deep understanding of traditional media buying strategies, negotiation tactics, and media metrics.
  • Expertise in measurement and analytics, with the ability to translate data insights into actionable strategies.
  • Experience balancing brand awareness and demand goals.
  • Confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders.
What We Offer
  • A competitive salary range of $155,500.00 - $171,050.00 per year, based on multiple factors unique to each candidate.
  • A comprehensive benefits package, including wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.


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