Strategic Marketing Lead
6 days ago
Company Overview
At TEKsystems, we are seeking a highly motivated and experienced Strategic Marketing Lead to join our team. The ideal candidate will have a strong background in marketing and development support for client-facing programs and services.
Estimated Salary: $90,000 - $120,000 per year
Job Description
The Manager, Enterprise Client Marketing is responsible for providing marketing and development support for client-facing programs and services. This individual will be responsible for developing and maintaining marketing plans to drive awareness, trial, adoption, and growth of new and existing products, programs and services.
Key Responsibilities:
- Collaborate with internal stakeholders to develop product marketing campaigns that drive revenue and adoption aligned with business priorities
- Serve as the day-to-day marketing contact for relevant business partners to align go-to-market strategy and execution
- Leverage research, data, and insights to lead campaign plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and/or penetration and adoption
- Orchestrate marketing activation plans with Brand Marketing, Product Marketing, Client Marketing, Omnichannel Marketing, and the different sales organizations
- Work with Sales and Omnichannel Marketing partners to develop and activate targeted campaigns, content, and collateral through appropriate channels including presentations, websites, video, email campaigns, social media content, advertising, and case studies with a wide range of contributors and delivery mechanisms
- Collaborate with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications and industry communications/PR
- Coordinate the alignment of resources to support listed responsibilities from adjacent shared Marketing functions (Brand Marketing, Research & Market Intelligence, Creative Studios, Communications, Industry Relations & Events)
Required Skills and Qualifications
The ideal candidate will have experience in product, portfolio, or solutions marketing executing the go-to-market strategy for new products and initiatives, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders including Sales, Sales Operations, Technology, Internal & External Communications and Events & Tradeshows.
Benefits
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
Others
This position reports to the Director, Enterprise Client Marketing.
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