Employer Brand Manager

4 weeks ago


Reading, Pennsylvania, United States Penske Full time
Employer Brand Manager - Campaign Design and Creative

Penske is seeking an Employer Brand Manager – Campaign Design and Creative to join our dynamic Talent Acquisition team. This role will focus on amplifying our presence, elevate our brand story, reaching talent for our targeted roles, and position us as an employer of choice.

Key Responsibilities:

  • Create and promote a strong, consistent brand narrative through various mediums.
  • Develop quarterly marketing design concepts that align with business hiring objectives.
  • Collaborate with employer brand leadership, marketing teams, and third-party agencies to oversee the strategic planning, creation, and execution of multi-channel content.
  • Work closely with cross-functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel-specific creative strategies.
  • Manage asset creation, execution, and performance reporting for each campaign or asset execution.

Requirements:

  • At least 5 years in leading employer branding and recruitment marketing is required.
  • 2-4 years of experience in campaign design and management is required.
  • Prior experience in Talent Acquisition or Recruiting is a highly preferred.
  • At least 2 years of demonstrated leadership, optimally leading direct reports is highly preferred.


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