Product Marketing Director

4 weeks ago


Waukegan, Illinois, United States Yaskawa Full time

Product Marketing Role at Yaskawa

As a Product Marketing Manager at Yaskawa, you will lead product marketing activities for assigned product lines, contributing to the company's growth and providing engineering and marketing direction for sales, service, customer satisfaction, production, for both long and short-term planning.

Key Responsibilities:

  • Provide direction for product development and future advanced technological input for standard and value-added products to assist in achieving the growth and success of the corporate business.
  • Provide technical input, planning, and support on product implementation.
  • Define the direction of new automation products that meet or exceed current market requirements.
  • Lead the R&D team in the development of these products.
  • Identify gaps in current product portfolio and oversee development team.
  • Identify new product attributes that can be created from scratch to fulfill market needs.
  • Create initial product specifications for new product development.
  • Work closely with development team through the entire design cycle.
  • Manage introduction of new products and product life cycle of existing products for the North and South American markets.
  • Manage transitions from old to new products.
  • Provide engineering and marketing tools to sales staff and sales channel to properly sell and support products and meet division sales targets.

Requirements:

  • Works under general supervision and typically operates with great latitude for independent judgment and decisions.
  • Duties include substantial variety and complexity.

Equal Opportunity Employer:

Yaskawa is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Pay Transparency:

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.



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