Chief Growth Officer
4 days ago
We are seeking a highly skilled Chief Growth Officer to lead our subscription business at InsideHook and HoopsHQ.
This is a unique opportunity to drive growth, revenue, and retention through creative and data-driven strategies in a fast-paced subscription-based media company.
Responsibilities- Strategic Leadership: Collaborate with the CEO and cross-functional teams to develop and execute a comprehensive acquisition and retention strategy for growing and retaining paid subscribers at HoopsHQ and free subscribers at InsideHook.
- Data-Driven Decision Making: Analyze key metrics such as LTV, churn, and CAC to inform business decisions and optimize growth strategies.
- Audience Discovery: Identify and leverage new audience discovery channels, including search, third-party platforms, Reddit, and Apple News, to increase visibility and drive subscriber growth across both InsideHook and HoopsHQ.
- Experimentation and Optimization: Design and implement experiments to optimize growth through user flow, promotional offers, introductory pricing, and subscription tiers while maintaining high customer lifetime value.
- Cross-Functional Collaboration: Partner with the editorial team to ensure coverage generates quality audience growth that converts to paid subscribers over time and work closely with the marketing team to execute growth campaigns from concept to launch.
- 5+ Years of Experience: In growth, product management, or finance, preferably in a subscription-based media business.
- Proven Track Record: Of driving subscriber growth, revenue, and retention through creative and data-driven strategies.
- Expertise in Financial Modeling: Developing and updating financial models and conducting analysis to inform business decisions.
- Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills with the ability to use data to drive decision-making.
- Familiarity with ESPs: Experience working with an Email Service Provider (ESP); experience with Braze is a plus.
InsideHook is a leading digital platform for those who seek meaningful connections with the worlds of culture, wellness, and leisure.
We are committed to reaching our audience through innovative and progressive strategies across email, web, and social channels.
Estimated Salary:$120,000 - $150,000 per year, depending on experience.
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