Strategic Consumer Insights Manager
5 days ago
Job Title: Strategic Consumer Insights Manager
">About the Role:
We are seeking an experienced Consumer Insights Analyst Supervisor to join our team at Promotion Execution Partners PEP in Cincinnati, OH. As a key member of our marketing operations team, you will oversee consumer promotion campaign metrics for your team and work closely with clients to establish measurement procedures, KPIs, and deliverables.
Responsibilities:
- Pull data from various sources to compile and provide actionable recommendations to assigned clients
- Analyze PEP data and capture high-level trend insights to share with client teams for future plan implementation and improvements; Compile and publish learnings and best practices
- Understand systems (Nielsen, iRI, Clearing House, and/or other partner databases) to compute baseline KPIs and set goals by brand and/or tactic
- Present bi-annual/annual overarching coupon/promotions performance including: Historical category/business unit performance, Market & Industry trends, Shopper Behavior, Competitive trends
- Stay up-to-date on industry news and trends, providing ongoing insights and recommendations to clients
- Oversee individual campaign performance analysis for your team, reviewing and validating recommendations for real-time and future optimizations
Requirements:
- Bachelor's degree (marketing or management) and 3-5 years of promotion management experience OR Associate's Degree and 5-7 years of promotion management experience with a 2.8+ GPA
- CPG experience or working closely with a CPG as a client
- Coupon/consumer promotion experience preferred
- Proven ability to analyze results and translate into actionable insights and recommendations
- Experience presenting proposals and recommendations to clients
- Highly proficient in Excel, including building formulas, formatting, creating pivot tables, charts/graphs, and potential automation
What We Offer:
We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, as well as a comprehensive benefits package, including paid parental leave, work-life flexibility, and remote working opportunities. Join us at PEP and take advantage of our collaborative environment and growth opportunities.
Location: Cincinnati, OH
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