Strategic Consumer Insights Manager

5 days ago


Cincinnati, Ohio, United States Promotion Execution Partners PEP Full time

Job Title: Strategic Consumer Insights Manager

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About the Role:

We are seeking an experienced Consumer Insights Analyst Supervisor to join our team at Promotion Execution Partners PEP in Cincinnati, OH. As a key member of our marketing operations team, you will oversee consumer promotion campaign metrics for your team and work closely with clients to establish measurement procedures, KPIs, and deliverables.

Responsibilities:

  1. Pull data from various sources to compile and provide actionable recommendations to assigned clients
  2. Analyze PEP data and capture high-level trend insights to share with client teams for future plan implementation and improvements; Compile and publish learnings and best practices
  3. Understand systems (Nielsen, iRI, Clearing House, and/or other partner databases) to compute baseline KPIs and set goals by brand and/or tactic
  4. Present bi-annual/annual overarching coupon/promotions performance including: Historical category/business unit performance, Market & Industry trends, Shopper Behavior, Competitive trends
  5. Stay up-to-date on industry news and trends, providing ongoing insights and recommendations to clients
  6. Oversee individual campaign performance analysis for your team, reviewing and validating recommendations for real-time and future optimizations

Requirements:

  • Bachelor's degree (marketing or management) and 3-5 years of promotion management experience OR Associate's Degree and 5-7 years of promotion management experience with a 2.8+ GPA
  • CPG experience or working closely with a CPG as a client
  • Coupon/consumer promotion experience preferred
  • Proven ability to analyze results and translate into actionable insights and recommendations
  • Experience presenting proposals and recommendations to clients
  • Highly proficient in Excel, including building formulas, formatting, creating pivot tables, charts/graphs, and potential automation

What We Offer:

We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, as well as a comprehensive benefits package, including paid parental leave, work-life flexibility, and remote working opportunities. Join us at PEP and take advantage of our collaborative environment and growth opportunities.

Location: Cincinnati, OH



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