Digital Product Strategist

5 days ago


Coral Gables, Florida, United States Apple Full time
About the Role

We are seeking a highly skilled Product Marketing Manager, Platforms to join our team. As a member of our cross-functional Product Management group, you will be responsible for crafting and executing product-centric marketing strategies that drive business results.

About the Job

This role is critical in positioning Apple Intelligence, Siri, and other AI/ML technologies in the competitive landscape. You will develop compelling messaging to encourage developer and customer adoption, launch and drive momentum for new technologies and features, and serve as an ambassador for Apple tools and technologies through press briefings and partner visits.

Key Responsibilities
  • Develop and execute product-centric marketing strategies that align with business objectives
  • Position Apple Intelligence, Siri, and other AI/ML technologies in the competitive landscape
  • Craft compelling messaging to encourage developer and customer adoption
  • Launch and drive momentum for new technologies and features
  • Serve as an ambassador for Apple tools and technologies through press briefings and partner visits
Requirements
  • 7+ years of experience leading multiple product development cycles from concept to launch
  • Bachelor's degree or equivalent industry experience
  • Proficiency in English and Spanish
  • Ability to travel up to 25% domestically and internationally
Preferred Qualifications
  • Strong understanding of intelligent voice assistant and AI/ML technology domains
  • Strong ability to lead through influence, debate, and storytelling
  • Ability to simplify, communicate effectively, and align stakeholders against a complex, dynamic market context
  • Experience synthesizing technologies into product communication for broad audiences
  • Press and media experience with success as a product spokesperson on a national or global level
Estimated Salary

$120,000 - $180,000 per year



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