Cybersecurity Social Media Specialist

4 weeks ago

Burlington, Vermont, United States Pentera Full time

About the Role:

We are seeking a highly experienced Social Media Manager to join our team at Pentera, a leading cybersecurity company. As a key member of our Brand and Communications team, you will be responsible for developing and executing our social media strategy, creating engaging content, and building our online presence.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
  • Create high-quality, engaging content for our social media channels, including LinkedIn, X, Instagram, Facebook, and YouTube.
  • Monitor and respond to audience comments and messages in a timely and professional manner.
  • Collaborate with our Customer Operation Managers, Sales, HR, Product Marketing, and Digital Marketing teams to ensure seamless communication and alignment.
  • Conduct research and analysis to identify industry trends, potential campaign opportunities, and effective communications strategies.
  • Build and manage community advocacy programs, supporting them with content to post on their social profiles.
  • Plan and execute a paid influencer program to promote our brand message.
  • Write and publish posts on behalf of executives, ensuring content is tailored to reflect their voice and professional persona.
  • Maintain our Brand Ambassador program of internal SMEs.
  • Report on community growth and engagement on a monthly and quarterly basis.

Requirements:

  • 4+ years of experience in social media marketing within the cyber security industry.
  • Hands-on experience in building, managing, and reporting on social strategy, a social content calendar, and day-to-day execution on social media channels.
  • Passion for technology and being on top of tech innovation.
  • A good understanding of cybersecurity concepts and terms.
  • Strong familiarity and knowledge of security forums and discussion channels.
  • Engaging writing skills and the ability to develop creative copy and visuals.
  • A true social media expert, tracking the latest trends, with a pulse on what makes a post perform.
  • A collaborative team player with great interpersonal skills and the ability to work cross-functionally.
  • A strong dislike for marketing buzzwords - you write like you talk.

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates from all backgrounds to join us

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