Senior Consumer Insights Manager
3 weeks ago
Murphy USA is seeking a strategic leader to drive consumer insights and marketing intelligence across the Enterprise. The Manager - Consumer Insights & Marketing Intelligence (Enterprise) will empower teams through consumer, customer, and shopper insights, capturing both Murphy USA and QuickChek brands.
Key Responsibilities
- Develop and execute a Consumer Insights and Marketing Intelligence roadmap, aligning with business objectives.
- Lead research initiatives, analyzing data from various sources to identify trends and insights, and present findings to internal stakeholders.
- Establish and maintain measurement tools, including a Brand Health Tracker, to monitor performance and inform business decisions.
- Stay up-to-date on convenience, fuel, nicotine, food & beverage (QSR) trends, competitive, and market intelligence to guide future-facing initiatives.
Requirements
- 5+ years of experience in consumer insights, including syndicated data analysis and quantitative and qualitative research.
- Experience in vendor and project management, with strong analytical skills and ability to synthesize data into actionable insights.
- Excellent written and verbal communication skills, with the ability to present complex information to non-technical stakeholders.
- Meticulous and highly organized, with strong project management capabilities and proficiency in tools like SAS, SQL, or other data processing languages.
What We Offer
- 401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company.
- Annual STI (Short-Term Incentive/Bonus) based on company and individual performance.
- Health, Dental, Vision insurance, and Company-paid Life Insurance, with supplemental insurance options available.
This role can be located in either Whitehouse Station, NJ or in El Dorado, AR.
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