Sales Growth and Strategy Specialist

4 days ago

Dallas, Texas, United States Greenhouse Agency Full time

We are seeking a highly motivated Sales Growth and Strategy Specialist to join our team at Greenhouse Agency. This is an exceptional opportunity for someone who is passionate about driving sales growth, developing strategic relationships, and building a strong brand presence in the premium beverage industry.

The ideal candidate will have a minimum of 4 years of experience in CPG/beverage products sales or similar account service within the off-premise channel. They should possess excellent communication and negotiation skills, as well as the ability to develop and maintain effective working relationships with all members of extended sales and brand teams.

The successful Sales Growth and Strategy Specialist will be responsible for executing sales objectives, tracking progress, and providing regular reporting to designated program stakeholders. They will also work closely with distributors, retailers, and internal teams to ensure seamless execution of sales strategies and promotional initiatives.

This role requires a strong business acumen, including Microsoft Office and Google Suite proficiency. The ideal candidate should be able to analyze data, identify trends, and make informed decisions to drive sales growth and brand visibility.

In addition to their technical skills, the Sales Growth and Strategy Specialist must be a passionate and enthusiastic brand ambassador for our leading premium sparkling beverage brand. They should be comfortable networking, selling, and interacting with diverse groups of people, and be willing to work unconventional hours to meet outlet/bottler needs.

We offer a dynamic, hybrid, and inclusive work environment where your leadership skills will be valued, and your career aspirations supported. You'll have the opportunity to make a significant impact within globally recognized brands driving strategies that shape consumer preferences, cultural intrinsic, and market dynamics. Our benefits package includes unlimited paid time off, comprehensive health insurance coverage, and opportunities for advancement within the company.

To be considered for this exciting opportunity, please submit your application today. We look forward to reviewing your qualifications and discussing this role further.

Key Responsibilities:

  • Local & Key Account Execution (60%):
    • Accelerate Brand Velocity by 200% above Rest of Market across 65 key accounts per market.
    • Secure new distribution points (PODs) and ensure product visibility by deploying branded POS and cold-space merchandising.
    • Gain new and increase existing brand facings, securing superior representation versus the competitive set.
    • Ensure all merchandising standards are satisfied within local & key accounts - this Includes the application of coupons and building displays.
    • Implement incentive programs in partnership with the Client team to boost retailer participation and brand affinity.
  • Account Relationship Management (20%):
    • Develop and execute effective sales strategies in partnership with the distributor and brand sales team based on local market opportunity and insights gathered through execution of the role.
    • Respond to retailer inquiries, develop tailored sales strategies, and provide support to ensure smooth operations and increased product sell-through.
    • Monitor inventory levels and address replenishment needs to prevent out-of-stocks.
    • Implement incentive programs in partnership with the Client team to boost retailer participation and brand affinity.
  • Distributor Engagement (10%):
    • Manage Wholesaler/Distributor incentive programming.
    • Attend, Participate & Contribute to General Sales Meetings (GSMs).
    • Schedule and participate in market visits, ride alongs & spot appointments.
    • Secure weekly (or other) standing communication with relevant distribution stakeholders.
  • Communication & Reporting (10%):
    • Execute sales objectives with regular tracking and progress reports.
    • Submit all required reporting in a timely and complete fashion to designated program stakeholders.
    • Utilize Greenhouse CRM tools (Repsly) to record account calls and KPI activity in "real-time."
    • Conduct an ongoing SWOT analysis of business management and make recommendations within reporting checkpoints (weekly, monthly, quarterly) as needed.
    • Collect and synthesize retailer feedback and share with the brand team.

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