Global Product Marketing Strategist

7 days ago


Austin, Texas, United States EngineeringUK Full time

Company Overview
Expedia Group is a leading travel company that powers global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.

Salary
The total cash range for this position in Austin is $155,000.00 to $217,000.00, with the potential to increase to $248,000.00 based on ongoing performance.

Job Description
We are seeking a highly motivated Senior Product Marketing Manager with experience in developing and owning segmentation. As a key member of the B2B product marketing team, you will be responsible for developing a deep understanding of our partners through research and launching an internal go-to-market strategy spanning across the hotel business and other lines of business.

Key Responsibilities
• Lead our partner segmentation strategy, including building and launching the internal go-to-market plan
• Collect qualitative and quantitative insights to influence segmentation decisions, collaborating with our User Experience Research team and external agencies
• Partner with data science and analytics to validate research decisions, balancing business needs and partner-centricity
• Plan the operationalizing of segments and drive adoption in partnership with product, marketing, sales enablement, and sales teams
• Create and maintain internal-facing collateral, including personas

Requirements
You have a Bachelor’s degree and 8+ years (or equivalent work experience) in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology.
You can balance a customer-centric mindset and focus on business needs and goals.
Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity.
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

Benefits
We offer a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.



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