Caregiver Program Specialist

2 days ago

Cincinnati, Ohio, United States Careforth Full time
Caregiver Program Specialist Job Summary

We are seeking a highly motivated and results-driven Caregiver Program Specialist to join our team at Careforth. In this role, you will be responsible for identifying and referring qualified families to our Structured Family Care (SFC) program through sales, marketing, and outreach activities in a defined territory.

Key Responsibilities:

  • Meet/exceed qualified lead and activation goals by building relationships with local hospitals, clinics, senior living facilities, etc.
  • Prospect Medicaid eligible individuals who have a caregiver, typically through qualified referral sources such as Area Agencies for Aging (AAAs), Care Management Agencies (CMA), Community Health Centers, Managed Care Organizations (MCOs), Skilled Nursing Facilities (SNF) and other healthcare organizations
  • Document all sales activities in a CRM with detail, accuracy, and timeliness; generate weekly territory reports; leverage sales data to identify trends and opportunities, and drive prioritization
  • Proactively follow leads through the sales funnel, tracking their status and taking action to remove roadblocks and delays, reaching out via phone and email to support the Medicaid enrollment and waiver process for prospective consumers
  • Lead projects in support of business development and community partnerships (e.g. managed care, Medicaid expedited eligibility outreach, PACE, etc.); support Marketing campaigns by executing on promotional activities within assigned territory
  • Identify opportunities to raise program awareness through various community and industry events including conferences and fairs
  • Perform other duties as assigned
  • Candidate must be fluent in Spanish

Requirements:

  • 4-6 years of relevant experience in sales or marketing, preferably in a healthcare environment; experience working with Medicaid population strongly desired
  • Excellent presentation skills, strong business acumen, and great relationship building skills
  • Ability to work independently as well as within a team environment; strong organizational and prioritization skills
  • Experience working within a CRM (Salesforce preferred) with strong documentation skills; proficient in Microsoft Office
  • Candidate must be fluent in Spanish
  • Requires extensive travel within assigned geographic area. ~70% of time spent in the field; valid driver's license required

Careforth is an Equal Opportunity Employer.

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