Global Marketing TK2D Lead

3 weeks ago


Atlanta, Georgia, United States UCB Full time
Job Description

As a Global Marketing Lead for Ultra-Rare Indications at UCB, you will be responsible for developing and executing global brand strategies for assigned indications. This includes overseeing the development and implementation of global brand strategies, responsible for visual/branding and asset core claims/message development G2L and long-term narrative across stakeholders, and guiding market analysis and research to identify opportunities, trends, and threats specific to the assigned indication.

Key Responsibilities:

Develop and execute global brand strategies for assigned indications
Oversee the development and implementation of global brand strategies
Responsible for visual/branding and asset core claims/message development G2L and long-term narrative across stakeholders
Guide market analysis and research to identify opportunities, trends, and threats specific to the assigned indication
Ensure consistent positioning and brand messaging across all markets/regions

Requirements:

BA/BS degree, scientific and alternative business models background preferred
Minimum of 10+ years in progressively strategic leadership roles accountable for influencing business strategy with measurable results, preferably in both global and local roles
Track record Neurology and Ultra & Rare Disease area knowledge and experience: Prior knowledge and experience in the Ultra rare diseases area is a priority
Global leadership and in-country operational launch execution and P/L experience: Demonstrable ability to work at and with Global and Regions/Countries inc. US/EU/RoW

About UCB:

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science. At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.

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