Strategic Communications Manager

4 weeks ago

New York, New York, United States GEICO Full time

The Strategic Communications Manager will be responsible for leading and managing communications strategy and planning for key corporate initiatives. This includes developing and executing communications plans to raise brand awareness, inform, educate, and influence internal and external audiences.

The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives. This includes partnering to define, develop, and implement communication strategies as well as crafting and delivering high-quality content via automated emails, live webinars, recorded videos, etc.

The individual will foster an environment of collaboration and work closely with company executives, subject matter experts, and other stakeholders to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective takeaways that drive engagement.

Responsibilities:

  • Manages the strategy and execution of GEICO's key corporate initiatives to develop those programs and meet business needs
  • Collaborates with business partners to research and translate complex concepts into well-crafted memorable and emotionally relevant content
  • Builds communications and materials that meet specialized needs while ensuring a compelling brand message across any medium, including internal and external channels
  • Delivers high-quality content via automated emails, live webinars, recorded videos, etc.
  • Able to manage and provide leadership to a small team of Communication Specialists and other business partners
  • Establishes processes that maximize our ability to collaborate and deliver results
  • Tracks and reports out on progress of programs and campaigns
  • Generates steady supply of ideas to creatively meet business needs in new and profound ways
  • Demonstrates an understanding of GEICO's business and industry
  • Adheres to GEICO Code of Conduct, company policies, and operating principles
  • Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers

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