Marketing Campaign Strategist
7 days ago
About Instabase
Instabase is a global company that empowers organizations to turn their unstructured data into insights instantly. With offices in San Francisco, New York, London and Bengaluru, we have built a fearlessly experimental, endlessly curious, customer obsessed team.
Job Summary
We are seeking a motivated and strategic Marketing Campaign Manager to work alongside our Head of Demand Generation, laying the foundation for our campaign function. This is a hands-on role where you'll be instrumental in shaping the strategy, processes, and playbooks that will support our long-term growth.
Key Responsibilities:
- Lead the end-to-end execution of multi-channel marketing campaigns, from strategic planning to tactical implementation, emphasizing Instabase's capabilities in enterprise automation.
- Develop impactful campaign messaging, optimize email nurture flows, manage landing page creation, and execute digital advertising initiatives.
- Collaborate with product marketing to enhance campaign reach and drive engagement through digital channels.
- Create templates, playbooks, and standardized workflows for various campaign types to support a scalable and efficient campaign function.
- Establish a robust measurement framework to analyze and optimize campaign performance, ensuring continuous improvement.
About You
We're looking for a candidate with 3+ years of B2B marketing experience, ideally in the enterprise software sector, with a strong record in multi-channel campaign execution. You should have proven writing and editing skills tailored to technical audiences, along with hands-on experience using marketing automation platforms (Marketo preferred). A data-driven mindset and excellent cross-functional collaboration skills are also essential.
Salary & Benefits
The estimated annual salary range for this role is $137,655 to $152,950. We offer equity and US benefits, as well as opportunities for professional growth and development.
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