Retail Events Coordinator

4 weeks ago


New York, New York, United States Puig Full time
About Puig

Puig is a global leader in the fragrance and beauty industry, recognized for its commitment to innovation and excellence. As a Retail Events Manager, you will play a key role in driving sales and traffic to our stores through strategic event planning and execution.

Key Responsibilities

Client Acquisition and Relationship Management
  • Develop and implement CRM initiatives to enhance client community management and new client prospecting.
  • Collaborate with eComm and digital teams to optimize retail CRM tools.
  • Establish marketing plans for existing retail stores and new client acquisition for upcoming openings.
  • Manage client loyalty programs and tailored marketing approaches for each segmentation.
Events
  • Work closely with the Director of Global Marketing and retail teams to identify local needs and retail event opportunities.
  • Research and recommend vendors based on creativity, quality, and cost.
  • Liaise with vendors to ensure design direction and guidelines align with Retail Marketing strategy and Visual Merchandising directives.
  • Plan and coordinate events, addressing potential problems and scenarios that may impact the event's integrity.
  • Manage guest lists, send invitations, and monitor RSVPs.
  • Maintain an elevated standard of client experience, professionalism, ethics, and confidentiality.
  • Track and update Time & Action for each event.
  • Develop assets for events, including invitations, place cards, menus, and on-site décor.
  • Assist on-site, if requested.
  • Collaborate with Logistics Manager and Manager to ensure timely deployment and return of samples loaned for in-store activations.
  • Strategically plan events calendar within activation budget, driving growth of brand awareness, new client acquisition, existing customer SOW, and AOV.
Gifting
  • Manage gifting inventory across categories, monitoring stock levels and ordering accordingly.
  • Arrange gifting lists, wrapping, presentation, delivery, and deployment.
  • Track pickup and delivery.
  • Manage vendor relationships, tracking production progress, negotiating quotes and deadlines, receiving and processing invoices.
Reporting
  • Compile post-event recap analysis to identify future opportunities and track ROI.
  • Conduct ad-hoc analysis to review and track client interactions and behaviors, identifying trends, opportunities, and areas for improvement.
  • Assist in compiling and gathering information for weekly Marketing and Communications report.
Requirements
  • Self-motivated, creative, and resourceful individual with a deep understanding of the global press and fashion creative landscape.
  • Confident and comfortable representing the brand internally and externally to key stakeholders and partners.
  • Strong communications, interpersonal, and relationship-building skills, with the ability to work as a team and multitask.
  • Strong computer skills, including MS Office, Fashion GPS, and Adobe Acrobat.
  • Budget/revenue management experience preferred.
  • Proactive, energetic, curious, and out-of-the-box thinker with strong attention to detail and organization skills.
  • Strong organizational and analytical skills.
  • Sample trafficking software preferred.
About Us
  • We offer an entrepreneurial, creative, and welcoming work culture.
  • A range of learning and development opportunities.
  • An international company with plenty of opportunities to grow.
  • A competitive compensation and benefits package.
Equal Opportunity Employer

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
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