Director of Product Marketing

4 weeks ago

New York, New York, United States Reonomy Full time
Job Summary

Reporting to the Vice President of Global Marketing, the Director of Product Marketing will have the exciting opportunity to manage and grow the Product Marketing function. Working cross-functionally with Marketing, Line of Business leaders, Product, Sales, and other Go-to-Market (G2M) functions, you will play a pivotal role in leading the Product Marketing team. This includes enhancing the customer journey through strategic development of messaging, positioning, and distribution/promotion strategies aimed at driving customer acquisition, engagement, and retention.

Key Responsibilities
  • Build and lead a talented team responsible for conducting thorough market analysis, gathering competitive intelligence, and developing product and launch positioning, messaging, and promotional strategies.
  • Help team members track progress against key results and help balance priorities with strategic initiatives.
  • Coach team on developing product positioning and messaging that resonates with customers and articulates the unique value of Altus' capabilities.
  • Stay connected to industry trends, competitive landscape and client needs through research and in-depth segment analysis.
  • Leverage data-driven insights to ensure commercial strategies, new solutions and any related messaging drive inform and deliver significant client value.
  • Help team prioritize the campaign and enablement materials needed to successfully support or launch capabilities.
  • Provide support for go-to-market programs (including new releases and launches) through collaboration with product, lines of business leaders, research and marketing teams.
  • Lead multiple projects concurrently.
  • Influence and collaborate with cross-functional partners across all levels of the organization – especially in support of strategic initiatives.
  • Ensure understanding of investments being made across the business (through the product roadmap and associated presentations/enablement materials).
Key Qualifications
  • 10+ years of progressively responsible marketing experience.
  • Background in Commercial Real Estate, Proptech, Financial Services, Fintech or professional services.
  • Track record of developing and executing successful marketing strategies.
  • Demonstrated expertise in being commercially minded.
  • Excellent leadership and team management skills, with a track record of building a highly engaged and collaborative team, coaching, hiring and upskilling as needed.
  • Experience in value proposition development, product research, product launches and informing campaign strategy.
  • Ability to work collaboratively and build relationships with all levels within an organization.
  • Strong analytical background with demonstrated ability to convey complex ideas to relevant internal and external audiences.
What Altus Group Offers
  • Rewarding performance: We are pleased to be able to provide employees competitive compensation, incentive and bonus plans, and a total rewards package that prioritizes their mental, physical and overall financial health.
  • Growth and development: As a destination for top industry talent, we're investing in you to meet the evolving needs of our clients and deliver on your professional goals. Our Altus Intelligence Academy offers over 150,000 hours of learning materials catering to diverse stages of an employee's career journey.
  • Flexible work model: We're modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating, and remote for focused work.

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States PayPal Full time

    Job DescriptionAt PayPal, we're seeking a highly strategic and data-driven Director of Product Marketing to join our Venmo Marketing team. This individual will play a pivotal role in shaping the overall Product Vision, product strategy, positioning, and go-to-market approach for Venmo's expanding portfolio of products.The ideal candidate is an experienced...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States Bilt Rewards Full time

    Product Marketing DirectorAt Bilt Rewards, we're seeking a seasoned Product Marketing Director to join our team. As a key member of our marketing organization, you'll be responsible for developing and executing product marketing strategies that drive customer engagement and revenue growth.Key Responsibilities:Develop and execute product marketing strategies...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States Three Pillars Recruiting Full time

    Product Marketing Director OpportunityWe are seeking an exceptional Product Marketing Director to join our team at Three Pillars Recruiting. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.Key Responsibilities:Develop and execute marketing strategies and go-to-market...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States Pagaya Full time

    About PagayaPagaya is a leading fintech company that is revolutionizing the consumer credit industry. We are seeking an experienced Product Marketing Director to join our team and help shape the future of finance.Job SummaryWe are looking for a seasoned marketing professional to lead the development and execution of our product marketing strategy. The ideal...

  • Marketing Director

    4 weeks ago

    New York, New York, United States Inspira Marketing Group Full time

    Job DescriptionThe Account Director is responsible for leading the client/agency relationship for a designated business unit.This role will play an integral part in the agency's leadership team, reporting to the Senior Account Director.The Account Director will serve as a trusted leader to the account team and partner to key client decision-makers.This role...

  • Product Marketing Director

    3 weeks ago

    New York, New York, United States Bilt Rewards Full time

    Product Marketing Director RoleAt Bilt Rewards, we're looking for a skilled Product Marketing Director to join our team. As a key member of our marketing department, you'll be responsible for communicating the value of our products and benefits to customers and partners.Key Responsibilities:Develop and implement clear and compelling product marketing...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States stensul Full time

    Accelerate Marketing Asset Creation with StensulStensul's Marketing Creation Platform accelerates marketing asset creation by up to 90%, enabling faster campaign launches and improved performance. Our platform integrates with major ESPs/MAPs and has been recognized by Deloitte as a Fast 500 company.Join Our Team as a Director of Product MarketingWe are...

  • Product Marketing Director

    1 month ago

    New York, New York, United States Pixalate, Inc. Full time

    {"Job Title": "Product Marketing Director", "Job Description": "Join Pixalate, Inc.As a Product Marketing Director, you will be responsible for driving marketing initiatives and increasing visibility and brand awareness of Pixalate's suite of products. You will work closely with cross-functional teams to develop and execute comprehensive go-to-market plans...

  • Product Marketing Associate Director

    3 days ago

    New York, New York, United States Columbia University Full time

    **Job Summary**The Associate Director, Product Marketing at Columbia University will manage and implement B2C marketing campaigns for a portfolio of open programs, as well as B2B campaigns within Columbia Business School Executive Education.This role involves overseeing relationships with partners to implement and approve co-branded marketing materials,...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States PMX Full time

    Job DescriptionPublicis Media Exchange (PMX) is a global media platform for Publicis Groupe, driving smart application of investment through scale, innovation, and knowledge. As the Associate Director of Product Marketing, you will be responsible for the go-to-market strategy and execution for one or more of PMX's lines of business.This role will be a...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States Pixalate, Inc. Full time

    Job DescriptionPixalate, Inc. is seeking a highly experienced Product Marketing Director to drive marketing initiatives and increase visibility and brand awareness of our suite of Ad Tech products.The successful candidate will be responsible for developing and executing comprehensive go-to-market plans for new product launches and feature updates, including...

  • Product Marketing Director

    3 weeks ago

    New York, New York, United States Pixalate, Inc. Full time

    About the RoleWe are seeking a dedicated and experienced Product Marketing Director to support Pixalate's rapid growth. The successful candidate will be responsible for driving marketing initiatives and increasing visibility and brand awareness of the suite of Pixalate Products, driving customer retention and growth.Key Responsibilities:Develop and execute...

  • Product Marketing Director

    1 month ago

    New York, New York, United States PayPal Full time

    Job DescriptionAt PayPal, we're revolutionizing commerce globally to make moving money, selling, and shopping simple, personalized, and secure. We're seeking a passionate Product Marketing Director to lead the consumer marketing strategy for our P2P (peer-to-peer) payments portfolio.Key ResponsibilitiesDevelop marketing strategies that drive portfolio growth...

  • Associate Director, Product Marketing

    4 weeks ago

    New York, New York, United States Columbia University Full time

    Job SummaryColumbia University seeks a highly skilled Associate Director, Product Marketing to join its Executive Education team. This individual will be responsible for managing and implementing B2C marketing campaigns for a portfolio of open programs, as well as B2B campaigns within Columbia Business School Executive Education (CBSEE).The successful...

  • Director of Product Marketing

    4 weeks ago

    New York, New York, United States PayPal Full time

    Job DescriptionWe are seeking a highly strategic and creative Director of Product Marketing to join the Venmo Marketing team. This individual will report directly into the Head of Marketing, Venmo and will play a pivotal role in shaping the overall Product Vision, product strategy, positioning, and go-to-market approach for Venmo's expanding portfolio of...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States Ethic Full time

    About the RoleWe are seeking a highly motivated and strategic Product Marketing Lead/Associate Director to join our team at Ethic. In this role, you will develop and execute comprehensive go-to-market strategies for our suite of sustainable investment products.Key ResponsibilitiesGo-to-Market Strategy: Develop and execute go-to-market strategies for new...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States Pontera Full time

    Job DescriptionPontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor.We are looking for a Product Marketing Director to lead our Product...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States CareScout Full time

    About CareScoutCareScout is a pioneering organization dedicated to simplifying and dignifying the aging experience. Our mission is to bring together long-term care options, resources, education, and human support into one place, making it easier for care seekers and their families to navigate the complex system.Job SummaryWe are seeking a highly experienced...

  • Director of Product Marketing

    4 weeks ago

    New York, New York, United States PayPal Full time

    Job DescriptionWe are seeking an experienced Director, Product Marketing to drive end-to-end marketing strategies for PayPal's portfolio of Microbusiness solutions.This senior manager will be customer-obsessed, with a strong background in product marketing and go-to-market planning, and the ability to identify what makes a product or feature great.You will...

  • Director of Product Marketing

    3 weeks ago

    New York, New York, United States Smartly Job Board Full time

    Transforming ad experiences for brands and their consumers is at the heart of our mission at Smartly. We are seeking a Director of Product Marketing - Creative to be at the forefront of bringing our mission to life. As the Director, Product Marketing - Creative, you will own developing go-to-market strategies that accelerate growth for our Creative...