Spark - Media Planning Supervisor

3 weeks ago

New York, New York, United States Publicis Groupe Full time
Job Description

The role of Supervisor, Local Tactical Planning is to oversee the day-to-day Local media planning and strategy functions, ensuring accurate budget control and efficient media activity flow. This position will support a team in the development, execution, and stewardship of local media plans for assigned business. The Supervisor will effectively leverage experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of senior staff on the business. This position will manage several junior staff day to day and reports directly to the Associate Director, Local Tactical Planning. You will report to Senior Vice President, Local Investment.

Key Responsibilities

  • Contribute to the development of and execute local tactical planning for the assigned business
  • Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
  • Evaluate and assess media performance to determine the extent to which the original media objectives and strategies were accomplished
  • Research, interpret, and evaluate available marketing and research data to develop media objectives and local tactical plans
  • Effectively communicate and present to top management and clients
  • Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling, and establishing benchmarks for control
  • Maintain accurate budget control and flow of media activity and update client on a timely and consistent basis
  • Approve media authorizations prepared by the team per approved plans/project requests
  • Accountable for accuracy and media intelligence
  • Supervise and motivate direct reports
  • Coordinate and communicate across inter-agency partnerships and internal resources/teams
  • Manage the process and procedure for client setup, billing, and all administrative functions
  • Resource for others to resolve complex questions/problems
  • May perform other duties and responsibilities as deemed necessary by management
  • Advocate for multicultural and diversity inclusion throughout tactical plans

Requirements

  • 5 years of experience in media planning/strategy, local experience
  • Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
  • Solid written and verbal skills, with the ability to present to clients, maintain client correspondence, and internal documentation
  • Minimal supervision, relies on experience/judgment
  • Understanding of Activation/Negotiation team functions
  • Understand the capabilities of each media channel to maximize the impact and components within each campaign
  • Manage projects, resources, stakeholders, and participants
  • Orient, train, assign, and review the work of subordinates

Additional Information

Publicis Groupe is an inclusive organization that values diversity and promotes equal opportunities for all talent. We offer a comprehensive benefits package, including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact us. Compensation range: $70,000 - $110,000 annually.

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