Automotive Sales Representative

7 days ago

Maple Heights, Ohio, United States Liberty Ford Full time
Job Summary

Sell automobiles by understanding and demonstrating vehicle characteristics, capabilities, and features, as well as developing and qualifying buyers and closing sales.

Key Responsibilities
  • Understand the Ford product line by studying characteristics, capabilities, features, and comparing and contrasting competitive models.
  • Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot.
  • Offer test drives to all prospects, following dealership procedures to obtain proper identification from customers prior to test drives.
  • Demonstrate automobiles by explaining characteristics, capabilities, features, and explaining warranties and services.
  • Satisfy the transportation needs of the buyer by understanding buyers' requirements, interests, and developing rapport with customers.
  • Know and understand equity and values, and be able to explain depreciation to customers.
  • Complete quotes and explain financing options in accordance with established dealership policies.
  • Closes sales by overcoming objections.
  • Prepare sold vehicles for customer delivery prior to customer arrival.
  • Deliver vehicles to customers, ensuring that the customer understands the vehicle's operating features.
  • Introduce customers to the service department and schedule first service appointments.
  • Follow up on all post-delivery items to ensure that all customer expectations are met.
  • Follow up with prospective customers and respond to email/voicemail.
Requirements
  • Ability to read and write, comprehend simple instructions, short correspondence, memos, safety rules, operating, maintenance instructions, and procedure manuals.
  • Conduct oneself in a professional manner, extending every polite custom and courtesy to all customers.
  • Ability to respond to common inquiries or complaints from customers.
  • Ability to calculate figures such as discounts, interest, and percentages.
  • Basic MS Office knowledge, computer software, and internet proficiency.
  • Excellent appearance, verbal/written communication, strong negotiation, and presentation skills.
Education and Experience
  • High school degree or equivalent preferred.
  • Valid driver's license that meets dealership insurability requirements.
Physical Requirements
  • Must be able to walk the sales lot and showroom to review inventory and greet customers for at least 8 hours in a shift.
  • Must be able to lift at least 15 pounds on occasion.
  • Must be able to push, pull, and reach with hands and arms.
  • Must have close and distance vision.
  • Must be able to drive company vehicles.
  • Must be able to type.

This job description is not a contract of employment. No dealership manager or other employee at the dealership has the authority to make a commitment of guaranteed or continued employment to you. This job description, or any dealership publication, practice, or procedure, should not be understood to make any such commitment. The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.

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