Strategic Loyalty Leader | Enterprise Growth Expert

4 weeks ago

St Petersburg, United States Kobie Full time
Join Our Team as a Strategic Loyalty Leader

We're seeking an exceptional Strategic Loyalty Leader to drive enterprise growth and profitability through innovative loyalty marketing solutions. As a trusted advisor, you'll collaborate with cross-functional teams to deliver cutting-edge loyalty consulting, strategy, and program design, maximizing consumer emotional connections and driving business results.

About the Opportunity

As a Strategic Loyalty Leader, you'll be responsible for designing and evolving loyalty programs that meet client objectives and drive customer engagement and retention. You'll partner with our client services, business development, analytics, marketing services, technology, and operations teams to drive strategic client roadmaps, provide actionable recommendations, and deliver enterprise value for our clients.

Your Key Responsibilities

• Design and evolve loyalty programs that drive customer engagement and retention
• Partner with cross-functional teams to drive strategic client roadmaps
• Provide actionable recommendations and loyalty strategies that align with clients' business objectives and customer needs
• Synthesize research and data analysis into insights and recommendations for senior-level clients
• Communicate fact-based, defensible points of view effectively to internal and external stakeholders
• Monitor and apply relevant market research, industry trends, and best practices
• Create case studies from client work to share insights
• Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery

Requirements

• Bachelor's degree and prior loyalty marketing experience required
• 10+ years of consumer (B2C) marketing or consulting experience
• Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: consumer products, financial services, or travel and hospitality
• Preferred candidate will have had experience with global loyalty programs using programmatic and non-programmatic approaches
• Loyalty Program Expertise: Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results
• B2C Digital Marketer: Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX)
• Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations
• Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities
• Grit: Comfortable working independently on tough assignments
• Influence: Possesses strong presence and gravitas, a data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts
• Curiosity: Proactively seeks ways to advance skills, an active listener who provides and receives timely, direct, unbiased, and actionable performance feedback
• Savvy: Analyzes situations with critical thinking to develop and implement solutions in a high-ambiguity, fast-paced environment
• Inclusion: Invites diverse perspectives and shares ownership and visibility

Benefits

At Kobie, we prioritize our teammates' mental and physical health, offering robust health insurance and benefits options, free fitness programs like FitOn, and generous vacation time. We also offer a comprehensive people strategy that helps every teammate know how to advance and progress on their career journey, making Kobie a perfect place to build your career.

We're committed to fostering a workplace where teammates draw upon their own diverse backgrounds, experiences, and perspectives, ensuring they feel welcomed to bring their authentic self to work every day. We're fiercely committed to equity, diversity, and inclusion, and we're looking for like-minded individuals to join our team.

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