Digital Analytics Strategist for Member Engagement Insights

7 days ago


Ponte Vedra Beach, Florida, United States Guide+Thrive Full time
About Us

Guide+Thrive is a pioneering healthcare company that's revolutionizing the way individuals experience care. Our diverse community of passionate professionals is dedicated to delivering personalized, comprehensive services that cater to each person's unique needs and circumstances.

We're committed to innovation and care, striving to make a meaningful impact on people's lives. Our dynamic team is comprised of talented individuals who share a common goal: to empower individuals with access to high-quality care, fostering motivation, engagement, and resilience.

Job Description:

As a key member of our analytics team, you'll play a pivotal role in shaping our PowerBI reporting infrastructure and driving data-informed decisions across marketing and customer success teams. This opportunity is ideal for an experienced professional who can leverage their expertise in marketing analytics tools and platforms to drive business growth.

Responsibilities:
  • Design and develop intuitive PowerBI dashboards for member engagement metrics and marketing performance, providing actionable insights to various stakeholders.
  • Create automated reporting solutions that scale across multiple customer segments, ensuring seamless integration with existing systems.
  • Develop custom visualizations that effectively communicate complex data insights to non-technical audiences, promoting data-driven decision making.
  • Oversight of dashboard access, permissions, and governance, maintaining data accuracy and reliability across all reports.
Member Engagement Analytics
  • Track and analyze member behavior across email, SMS, and social channels, identifying patterns and trends that inform business strategies.
  • Develop cohort analyses to understand member behavior patterns, enabling data-driven decisions that promote retention and activation.
  • Create predictive models for member engagement and churn, providing actionable insights that inform business strategies.
Cross-functional Reporting
  • Collaborate with marketing teams to define and track KPIs, ensuring alignment with business objectives.
  • Develop regular reports for various stakeholders, including executives, marketing, and customer success teams.
  • Present findings and recommendations to leadership, supporting data-driven decision making across departments.
Requirements:
  • Bachelor's degree in Analytics, Statistics, Mathematics, or related field.
  • 3-5 years of experience in analytics, business intelligence, or related field, preferably with marketing analytics tools and platforms.
  • Advanced PowerBI experience, including DAX formulas, data modeling, custom visualizations, report development, and data source connections.
  • Strong SQL skills, proficiency in Python or R for data analysis, and knowledge of marketing automation platforms.
Compensation:

The estimated annual salary for this position is $100,000-$110,000, commensurate with experience and qualifications.



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