Program Director for Consumer Electronics Retail
7 days ago
Micro-Star International (MSI) is a leading manufacturer of motherboards, interface cards, and barebones. We are seeking an experienced Program Director for Consumer Electronics Retail to join our team.
Estimated Salary: $80,000 - $120,000 per year
Responsibilities:- Collaborate with the Retail Sales Director and local marketing teams to launch US local strategies that focus on CE retailer partners and relevant messaging and target audiences.
- Support full-funnel campaigns and MSI global launches at the US CE Retailer Channel.
- Work with key ecosystem partners to broaden MSI product visibility in the US.
- Plan, execute, adjust, and measure always-on marketing activities to achieve the best marketing and sales ROI.
- Analyze weekly product page reviews (end-consumer and media) to gain insights, identify potential issues, and track product sentiment.
- Distill marketing insights into a meaningful story for full-funnel and other digital campaigns.
- Collaborate with the retail sales team to support the right products in accordance with established sales goals.
- Work with external agencies to execute and maintain in-store projects.
- Lead in-store product and brand demo experiences, collaborating with ecosystem partners, local product management, and global teams.
- Ensure timely updates on the MSI brand store for new hero product launches.
- Regularly discuss open items and status with Retailer's Marketing team.
- Bachelor's degree or higher in marketing, business, or related field.
- 5+ years of experience in retail marketing management, preferably in the IT industry.
- Proficiency in Microsoft Office, Outlook, and PowerPoint.
- Familiarity with retail marketing, partnerships, joint campaigns, consumer electronics industry, and working knowledge of product fundamentals.
- Ability to build, foster, and nurture strong relationships with cross-functional and global teams.
- Strong strategic mentality and analytical skills; ability to balance analytical and creative thinking.
- Excellent written and verbal communication skills, with the ability to present visually.
- Organized, proactive, meticulous multi-tasker with strong initiative.
- Competitive base pay.
- Performance-based bonus.
- 10 days of paid national holidays.
- Paid time off (sick + vacation).
- 100% covered Medical, Dental, Vision, and Basic Life AD&D Insurance for employee, with optional dependent coverage.
- 401K retirement plan with employer match.
- Employee engagement and annual events.
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