Programmatic Campaign Strategist

6 days ago

Durham, North Carolina, United States WebMD Full time
Job Title: Programmatic Campaign Strategist

At WebMD, we're seeking a skilled Programmatic Campaign Strategist to join our team. As a key member of our programmatic advertising team, you'll be responsible for executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. Your deep understanding of media buying strategies and programmatic technologies will be crucial in driving campaign success.

Key Responsibilities:

* Implement, manage, and analyze advertiser campaigns, including trafficking, troubleshooting, reporting, and optimization.
* Manage client campaigns and drive strategic revenue growth for each account.
* Troubleshoot and resolve site and advertiser technical issues.
* Collaborate with internal departments to communicate findings and drive campaign success.

Requirements:

* Bachelor's degree required.
* 3+ years online healthcare marketing and/or programmatic experience preferred.
* Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.
* Strong analytical and problem-solving skills.
* Ability to manage multiple projects across various teams and team members.

If you're a detail-oriented and organized individual with a passion for programmatic advertising, we encourage you to apply for this exciting opportunity at WebMD.

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