Visual Design Director for Retail Marketing
5 days ago
About Ketone-IQ
We're a leading provider of high-performance fuel, revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body has disrupted the conventional expectations and pushed the boundaries of what's possible. We're trusted by elite endurance athletes, special operators, and high performers across diverse fields.
Our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM in 2019, securing a $6MM contract to power their elite forces. We're on a mission to disrupt the entire energy market, bringing our high-performance fuel to everyone from professional athletes to busy professionals and active individuals.
About the Role
We're seeking a passionate and driven Visual Design Director to join our team on this exciting journey. As a strategic and hands-on design professional, you'll create exceptional retail experiences that drive customer engagement and elevate our brand across physical retail channels.
You'll develop and implement creative strategies, maintain and evolve our brand's visual guidelines, and collaborate cross-functionally with marketing, sales, product, and operations teams. You'll also lead packaging design, manage copywriters, direct design teams, and manage agencies and vendors.
Responsibilities
- Develop and implement comprehensive retail design strategies and campaigns that align with brand objectives, enhance brand presence in physical retail channels, and drive consumer engagement.
- Maintain and evolve the brand's visual guidelines, ensuring consistency and quality across all retail marketing touchpoints.
- Partner closely with marketing, sales, product, and operations teams to ensure design solutions align with business goals and enhance the overall retail customer experience.
- Lead the design and production of packaging for new product innovations, graphics updates, and other packaging extensions.
- Manage copywriters, providing guidance on messaging strategy, tone, and voice, and ensure written content is aligned with the overall brand identity and retail objectives.
- Lead, mentor, and develop a high-performing design team, fostering a culture of creativity, collaboration, and innovation.
- Act as the primary point of contact for external agencies and vendors, managing relationships, creative briefs, and production timelines for large-scale retail campaigns and events.
Qualifications and Experience
- 7+ years of progressive design experience, with at least 3 years in a leadership role focused on retail marketing.
- A proven track record of delivering successful retail marketing campaigns, including POS materials, displays, and experiential activations.
- A strong portfolio showcasing a wide range of retail-focused designs.
- Advanced proficiency in design software, particularly Adobe Creative Suite.
- Excellent communication and presentation skills, with the ability to articulate creative concepts to diverse stakeholders.
- The ability to manage multiple projects and prioritize effectively in a fast-paced, dynamic environment.
- Experience working in the CPG industry, with a strong understanding of the design requirements and consumer expectations for CPG brands.
Salary Range: $120,000 - $150,000 per year
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