Growth Marketing Analyst

4 weeks ago

New York, New York, United States Fora Full time
About Fora

Fora is a modern travel agency that's redefining the role of travel advisors in today's world. Our platform combines cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships to empower travel enthusiasts and professionals to turn their passion into a thriving business.

Our Mission

We're on a mission to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. Our platform is designed to help agents develop expert knowledge, manage clients effectively, and market their services successfully.

Key Responsibilities
  • Support Paid Social and Paid Search strategies through campaign analysis to identify growth opportunities and improve efficiencies.
  • Track, analyze, and report on key paid media metrics, including cost per lead (CPL), cost per qualified lead (CPQ), and customer acquisition cost (CAC), providing regular performance updates and actionable recommendations.
  • Work closely with our digital agency to understand the current state of our Paid Social and Paid Search accounts.
  • Monitor Paid Social and Paid Search cohorts to assess channel health and performance.
  • Collaborate with our in-house creative designer to optimize ad performance and manage ongoing ad improvements.
  • Partner with cross-functional teams (e.g., Data Science, Sales, Growth Strategy, Growth Product) to investigate metric anomalies and trends.
Requirements
  • 1-3 years of experience in investment banking, venture capital, private equity, consulting, digital marketing, growth marketing, or data analytics, including strong internship experience
  • Proficiency with Excel and Google Suite (Sheets, Slides, Docs)
  • Demonstrated ability to analyze data, identify key themes, and generate actionable insights
  • Strategic thinker with the ability to identify process gaps and develop solutions
  • Excellent communication and interpersonal skills, with experience in cross-functional collaboration
  • Ability to prioritize and manage multiple projects simultaneously while meeting deadlines
  • Adaptable and able to thrive in a fast-paced, high-growth startup environment, with a willingness to learn quickly
Preferred Qualifications
  • Demonstrated experience with Meta Ads Manager and/or Google Ads
  • Proficiency in data visualization tools such as Omni, Metabase, Looker, or Tableau
Compensation and Benefits

Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $80,000 - $95,000 + equity. Other benefits include unlimited vacation, health insurance, dental and vision insurance, one medical + ClassPass memberships, 401k plan, commuter benefits, supplemental life insurance, and stock options.

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.

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